Business Audience Schema Example [2024]

{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "mainEntity": {
    "@type": "BusinessAudience",
    "audienceType": "Consumers",
    "description": "Middle-class residents of the United Kingdom interested in purchasing t-shirts.",
    "geographicArea": {
      "@type": "AdministrativeArea",
      "name": "United Kingdom"
    },
    "hasOfferCatalog": {
      "@type": "OfferCatalog",
      "name": "T-Shirts",
      "itemListElement": [
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Product",
            "name": "T-Shirt"
          }
        }
      ]
    },
    "additionalType": "https://schema.org/Commerce",
    "audience": {
      "@type": "Audience",
      "audienceType": "Middle-class",
      "description": "Individuals with average to above-average income levels"
    }
  }
}

Here’s business Audience schema for a B2B business:

{
  "@context": "https://schema.org",
  "@type": "BusinessAudience",
  "audienceType": "Business",
  "numberOfEmployees": {
    "@type": "QuantitativeValue",
    "minValue": 50,
    "maxValue": 500
  },
  "yearlyRevenue": {
    "@type": "QuantitativeValue",
    "minValue": 1000000,
    "maxValue": 10000000
  },
  "geographicArea": {
    "@type": "AdministrativeArea",
    "name": "United States"
  }
}