“By now, most marketers are convinced that content marketing is a powerful tool when it comes to building an audience, bolstering demand generation, and promoting your brand as the go-to place for valuable information.
But those sorts of benefits only result from content marketing when it’s wielded correctly. The line between relevant, engaging content and over-promotional “crap” can at times be difficult to discern.
So how do you toe the line of drawing attention to your brand while also delivering meaningful, educational, and enjoyable content? First, understand what truly effective content marketing is.” More from this article by Jon Miller>>>
