Build a Successful Content Marketing Strategy from Scratch in 7 Steps

“… more businesses are looking to explore the concept of content marketing and investigate whether it is something they can use to promote their products or services. Perhaps you, yourself, are in this very position at your organization. But before you dive into developing content to market your company, there are a number of factors you must prepare for in order to get the most out of your time and expenditures. Rather than just “giving it a punt” by planning a content marketing strategy and analyzing the results, consider building a platform from the ground up that will result in ongoing success across all of your online marketing activities. If you have been toying with the idea of creating content for a while and are now ready to formalize a more structured content marketing strategy, here are seven steps you need to take in order to maximize its potential for success.” More>>>