BTS’ Jin is back, and Mr. Worlwide Handsome is bringing his glow to the world of skincare! On Monday, September 30, 2024, Laneige introduced him as their first-ever male global ambassador, making waves in both the skincare and K-pop worlds. And what’s he endorsing? The new Laneige Cream Skin Campaign—a line that’s all about deep hydration and a healthy, natural glow. If anyone can sell that, it’s Jin.
If you’ve been keeping tabs on him since his release from the military (which, let’s be honest, we all have), you’ll know he’s been on a roll. He’s already inked deals with Fred Jewelry and just last August with Gucci. He even starred in the latest Visit Seoul tourism campaign. Now, with Laneige in the mix, it feels like Jin’s post-army career is a runway of luxury.
But back to Laneige—why Jin, and why now? Well, the Cream Skin Refiner is a 2-in-1 toner and moisturizer which is all about simplicity and effectiveness. And who better to represent effortless elegance than Jin himself? It’s not just about appearances either—Jin has always had a way of connecting with fans on a personal level. He’s not just selling skincare, he’s selling self-care, and let’s face it, we could all use a bit of that in our lives.
“I am truly delighted to become a brand ambassador for a brand that is loved by so many people around the world. I am thrilled to start my beauty journey with Laneige and eager to share what we have in store,” Jin said in a statement.
When it comes to endorsements, Jin has proven time and again that he’s more than just a pretty face (although, let’s be real, that face could sell anything). His partnership with Laneige feels like a natural fit, especially for a skincare brand that prides itself on innovation and quality. And if you’ve ever seen Jin’s skin glowing on stage or in a selfie, you know this is a match made in K-beauty heaven.
So what does this mean for ARMYs? Well, if Jin’s using it, we’re probably all running to add it to our carts, just like what we did with his perfume. Whether you’re a long-time fan of Laneige or new to the brand, this collaboration is bound to have something for everyone. Cream Skin is all about keeping things hydrated and fresh, two things that Jin makes look effortless.
And as Jin continues to juggle his brand deals—from Gucci to Fred Jewelry to Laneige—it’s clear he’s solidifying his place not just in music, but in global fashion and beauty as well. After all, this is Jin we’re talking about—worldwide handsome, singer, dancer, and now, Laneige’s newest ambassador.
So, whether you’re looking to freshen up your skincare routine or just want to feel a bit closer to BTS’ Jin, the Laneige Cream Skin Campaign has officially landed. And with Jin leading the charge, we’re pretty sure it’s about to fly off the shelves.
Where to buy BTS Jin’s Laneige Cream Skin?
Laneige has an official store in Shopee and Lazada Philippines, but as of now, the new Cream Skin Refiner is not yet available. However, you can purchase it now from Korean Oppa’s Choice (my go-to Korean-based seller) for Php550.
You can also purchase this Olive Young Global Store for USD35. You can use my code “ALYPICKS12” to get a discount. They ship internationally.
