Are you looking for the Brevo vs MailerLite comparison? If you are, this is the right place! This article will show you everything you need to know about both tools.
As businesses are going online, building a loyal customer base requires marketing.
One of the world’s largest marketing channels is email marketing. Research shows us by the end of 2024, there will be 4.5 billion people with at least one email address.
If you need success with business, you should start investing in an email marketing tool. So many email marketing tools/services are available in the market. Choosing the right one might be challenging.
But not anymore.
If you are confused between choosing Brevo and MailerLite for your marketing efforts, this article is for you. Here, we will show you which is the best tool and why.
Next, let’s take a quick look at the comparison table.
Brevo Vs MailerLite – Quick Table Comparision
ComparisonMailerLiteBrevo
Free PlanYesYes
Starting Plans$9/Month$25/Month
Free Plan Limit1 User
12,000 Emails (Month)
Mon – Fri Email Support
No 24×7 Email Support1 User
300 Emails (Day)
Chat Support
Brevo Logo
Premium Plans$18/Month$65/Month
Unique FeaturesBudget Friendly
In Modest Budget Also –
They have features like
Automation Workflows,
Contact Tagging &
Landing Page EditorIt is the best tool for
triggered based,
transactional email.
Global Reach
Customer Reviews8.2 out of 10
The WYSIWYG email editor is
most praised
(Survey conducted by TrustRadius)7.9 out of 10
email deliverability reporting
is most praised
(Survey conducted by TrustRadius)
Let’s start looking at the comparison a little deeper without any further ado.
What is Brevo?
Brevo has ruled over the email marketing industry as one of the best tools for a long time. It is most common among small-scale and medium-scale industries. Therefore, it has a long run in the industry for SMB email marketing.
It has outgrown many competitors and continues to do so. But if looked at, the main reason for this email marketing tool’s increasing popularity is only being budget-friendly comes out to be at the top. Reportedly, approximately 100 million emails are sent through Brevo daily.
Brevo helps enhance the bonds with existing customers with the automated email campaign option at Brevo.
Not only that, but Brevo also enhances and grows a business’s existing customer base. We can never keep it black and white when discussing Brevo vs MailerLite (the comparison).
There are both ups and downs in not only Brevo but also MailLite. These will all be discussed in the forthcoming content!
From 2012 to 2023, Brevo never looked back and has kept growing. Brevo has an achievement of earning around 80,000 customers to its name. This can be defined by its budget-friendly approach for all users.
If you want to know more about Brevo, check out our complete Brevo review here.
Visit Brevo
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What is MailerLite?
Any growing business needs email marketing campaigns to grow its business online. This is where MailerLite, like email service providers, walk in, making them easier and more effective.
You can use MailerLite to get a lot of help related to your business and marketing it online. Some of these are:
- Building your mailing list and finding it in a constant state of growth
- Sending out emails to potential customers (leads) with the help of automation features provided by MailerLite
Additionally, MailerLite is considered to be the ideal email marketing tool available. This is all thanks to the different email templates available at MailerLite.
Any beginner with little to no experience in coding can start using MailerLite. And the various newsletter designs at MailerLite keep them at par with the latest trends.
Also, any changes required can be easily made by you because the editor available at MailerLite is drag-and-drop.
As we are just starting with MailerLite, the above overview is just the tip of the iceberg!
Visit MailerLite
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Brevo vs MailerLite: The Ultimate Comparison
Now, the essential part of Brevo vs MailerLite is to discuss their differences on 5 different grounds.
We will learn what each one of them has to offer. This is how you can choose the one best suited for you! With no further ado, let’s get into Brevo vs MailerLite.
Pricing
The best way to start the comparison of Brevo vs MailerLite is a price comparison.
It is the best start because an email marketing tool exceeding your budget is a bad investment. So make sure from the below information that price is not the factor that will hold you back!
Brevo
The pricing for Brevo is mentioned in the table right below,
Plan Name Plan PriceEmail LimitPeriod
Free0300 emails/dayLifetime
Lite$25No limitMonthly
Premium$65No limitMonthly
Learn More About Brevo Pricing
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MailerLite
The pricing for different plans of the MailerLite email marketing tool is in the table below,
S.No.Plan NamePlan PriceTotal emails permittedSubscriber AccommodationPeriod
1.Free PlanNil 12,0001000Monthly
2.Growing Business Plan$9Unlimited500Monthly
3.Advanced Plan$18Unlimited500Monthly
4.EnterpriseCustom PricingUnlimited100k+Monthly
Learn More about MailerLite Pricing
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Usage
There is always something that is best done by you and no one else. Do you agree?? The same is the case with these email marketing tools. Let’s learn what they are best used for – Brevo vs MailerLite.
Follow up on the below details clearly. They will help you select the more suitable tool for your business.
Brevo
Among various reviews conducted among the current customers of Brevo, a score of 8.2 has been given to a particular feature at Brevo.
The feature of Brevo that is praised the most is the WYSIWYG email editor (This data is according to TrustRadius.)
MailerLite
MailerLite is used best for email deliverability reporting. This is according to a survey conducted on TrustRadius.
Among reviews by 77 people, 72.73% rated MailerLite 9-10, and the overall rating is 7.9 on 10.
Features
Every other email marketing tool comes with various features. The features will help the customer ease their job.
FeatureBrevoMailerLite
Email – Marketing✅✅
SMS Marketing✅❌
Chat✅✅
Inbox✅❌
CRM✅✅
Marketing Automation✅✅
24/7 Support✅✅
Campaign Marketplace❌✅
Transactional Email✅✅
Segmentation✅✅
Client Testing (Email)✅❌
Landing Pages✅✅
WYSIWYG email editor✅✅
Signing Forms✅❌
Facebook Ads✅❌
Advanced Statistics✅❌
API✅✅
On Phone Support✅❌
Let’s learn more about various features offered by them in the write-up below,
Brevo
The features offered by Brevo are,
- Makes Emails Mobile-Friendly
The design tools at Brevo can be utilized to form email templates that are very friendly for a Mobile view. And we know how things are getting more inclined towards mobiles!
- Advanced Design Integration
The best part about the advanced design integration feature is you can use HTML codes of your own! Pretty cool, right? Thus, the creation tool at Brevo not only helps new users but also helps advanced users.
- Automation and Scheduling
There are multiple options for automation. You can also launch the campaign immediately or consider scheduling it for later. Automated email campaigns are available for various things like sending in a welcome email, etc.
- Deliverability
The deliverability feature ensures not to leave out any client subscribers. There is also an option to get a preview of whether the email sent reaches the delivery address.
Check Brevo Features
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MailerLite
The feature offered by MailerLite is,
- Growing audience:
The audience growth is increased by pop-up forms targeting your potential clients. There is also the option to create forms for building subscribers on your site. And these are also referred to as email builders.
- A/B split testing:
A/B split testing feature at MailLite helps optimize email campaigns. Following it, the contents of the email, subject lines, and such variables are all tested.
- Send email campaigns:
MailerLite also has the feature of creating newsletters via email. You can use it to send promotional emails for a new service or product you launched. Also, RSS can send digests straight out of your blog’s content.
- Segment your subscriber’s Email deliverability.
Your subscribers are grouped into segments for ease in delivering quality and relevant content. These segments are made on criteria like:
- Subscriber’s characteristics like gender, age, country, etc
- Subscriber’s activities like clicks and opens on emails
Check MailerLite Features
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Pros
For a perfect analysis, we need to be sure of every aspect. This section will mention the pros of both Brevo and MailerLite. You will be able to decide who to choose in Brevo vs MailerLite (Pros).
Brevo
The pros that come with Brevo are,
- It helps in the management of various lists together
- The editing tools are user-friendly. It can even be smooth on mobile
- The Brevo Academy provides you with the best tutorials
- The email templates can be utilized to make new emails easily
- The email-building software can help customize emails in the best manner possible
MailerLite
The pros that come with MailerLite are,
- This email marketing tool is cost-effective
- The website builder at MailerLite is advanced and excellent
- It has advanced automation tools
- The interface is user-friendly because it is both clean and simple
- It has ample modules for email editing alongside a finely working email editor
Cons
There exists nothing without a bit of drawback. Let’s try to find some for both Brevo and MailerLite below.
Brevo
The cons that follow using Brevo are,
- You need to own the pro version to get your performance’s overall results. This graphic representation is not available for free
- The admin panel is very complicated for it to be user-friendly. A more simplified version can be a better version. It’s not a big problem, but it can be resolved
- If you use the free version, your daily limits are 300 emails daily. If you opt for pro plans, that’s a big jump in expenses
MailerLite
The cons of using MailerLite as a Brevo Alternative are,
- The automation triggered directly from a lead visiting the website is not present at MailerLite.
- Landing Pages are not satisfactory.
- Custom fields are not available.
Who is Better? (Brevo vs MailerLite)
Who is better in Brevo vs MailerLite?
This is a question with variable answers. And you’ll learn exactly that in the above article with 5 differences between Brevo and MailerLite. When you go through the differences presented, you’ll know which is best for you, Brevo or MailerLite.
And therefore, you’ll be able to decide which one of the two email marketing tools will benefit your business more!
Here’s what we think.
If you need an affordable email marketing tool for your business, you should start using MailerLite. On the other hand, if you prefer an email marketing tool with cutting-edge features, you need Brevo.
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