Brands I Love : SU:M37

Add caption

I started using Asian beauty products a number of years ago. I wouldn't say that AB products are necessarily better but they work well for my skin and I do think they're more innovative and better address my skin concerns. I estimate that about 75% of my current skincare routine consists of AB products and I wanted to start talking about some of them here beginning with the SU:M37 Miracle Rose Cleansing Stick and White Award Bubble De Mask which are two of my absolute favorites.SU:M37 is a luxury Korean brand owned by LG. Yes, the consumer electronics giant LG, under the umbrella of the company's personal care division. SU:M represents the Korean word for breath and 37 refers to the temperature of optimal fermentation. The SU:M37 skincare line features naturally fermented products that are free of fragrances, artificial colors, and synthetic preservatives. In the fermentation process, microorganisms are used to break down proteins and other substances to increase the benefits and absorption of active ingredients. The fermentation process also produces additional antioxidants and amino acids along with enzymes byproducts which serve to break down the nutrients to smaller particles which can be more readily absorbed into the skin. The brand is represented by Korean actress Han Hyo Joo.CONTINUE READING ≫
bloglovin' | instagram | facebook | twitter | pinterest | google+ | feedly