If you haven't heard, Chanel is launching Boy de Chanel, its first makeup line for men. The luxury brand which already produces fragrances and grooming products for men, will be expanding its offerings into foundation, eyebrow pencils, and a lip balm. The brand issued this statement: “By creating Boy de Chanel, its first makeup line for men, Chanel reaffirms the ever-changing codes of an unchanging vision. Beauty is not a matter of gender, it is a matter of style.” The name is taken from designer Gabrielle (Coco) Chanel’s lover and muse, Boy Capel. “Just as Gabrielle Chanel borrowed elements from the men’s wardrobe to dress women, Chanel draws inspiration from the women’s world to write the vocabulary of a new personal aesthetic for men,” the company said in a press release, per The Cut. “Lines, colors, attitudes, gestures … There is no absolutely feminine or masculine prerequisite: Style alone defines the person we wish to be.”
CONTINUE READING ≫
BLOGLOVIN' | INSTAGRAM | FACEBOOK | TWITTER | PINTEREST | GOOGLE+ | FEEDLY
