Lifestyle Magazine

Born To Love: The Lovelocks EP Review and Q&A

By Phjoshua @thereviewsarein

Two years in the making, The Lovelocks brand new Born To Love EP has finally arrived, and we couldn’t be happier for 3 reasons…

1) We’ve been waiting for new music from Ali and Zoe – and here it is.

2) The Lovelocks are truly lovely girls who deserve all of the good things that come to them.

3) It’s Good!

The Lovelocks CMAO Awards 2015-3907
We’ve been lucky enough to have an early listen or 6 to the Born To Love EP, and we can tell you that this collection of 7 songs really is a great opportunity to enjoy music for a while.

From Born to Love at #1, to Lovely at #7, the combination of upbeat & fun and slow & sweet shows the range in emotions that comes from living life, and the ability for The Lovelocks to express and share parts of their lives with country music fans.

Born To Love EP Track Listing

The Lovelocks Born To Love Album Art
1. Born To Love
2. Home Sweet Home
3. I Do Not
4. Radio
5. Simple Stuff
6. How Good I’m Gonna Love You
7. Lovely

There’s a chance that you’ve already heard a few of the tracks from the EP if you’ve been listening to Canadian country, or you’ve seen the girls live over the last little while. Singles Born To Love and Home Sweet Home have been well received… with Home Sweet Home holding the #1 iTunes spot for a Canadian country artist the week of its release in January.

And if you’ve seen the girls live any time since last March (when we saw them at Hugh’s Room in Toronto) you may have heard the sass-filled I Do Not.

As country music fans, please believe this, The Lovelocks have taken their time and gotten this right. This is not a rush job of an EP that was pushed out, this was measured and worked on and the result is music that they can be proud of, and that you can listen to and enjoy from start to finish.

If you’re looking for new music, and country is a genre you love, grab Born To Love on iTunes and take the time to listen to this EP. We’re willing to be that you won’t be disappointed.

Ali and Zoe took a few minutes out of their pre-release schedule to play some Q&A with us… so without any further ado, here we go!

The Lovelocks Boots and Hearts 2015

The Lovelocks Q&A

Q. I looked back and it’s been almost exactly 2 years since I picked up the 1st EP and we did our first Q&A… how great does it feel to be releasing this new music you’ve worked so hard on?

A. Wow. Time flies when you are having fun!!

Honestly – it’s like Christmas for us. We have been busy working on this album for almost a year now and it feels amazing to release our baby into the world! 😉

Q. Home Sweet Home has been a great start, and we know we aren’t the only ones who love it, how exciting was it to see that reaction from country music fans?

A. We were blown away to see so much support around this song, on both radio and Spotify. But the best part has been hearing back from our fans, many of whom have said it’s their favorite song by The Lovelocks so far. We couldn’t ask for a better response – and we are glad people love the song as much as we do.

Q. Last January when you started the Rockethub campaign for the Born to Love EP you also got a great response. Do you want to use a few words to talk about that process and the feeling of having that support roll in?

A. To be honest, we were nervous to crowd-fund again because we weren’t sure we could repeat the success from our first EP’s crowd-funding efforts. So, when we raised an additional $35,000 to record our second EP, we were truly humbled by our supporters’ generosity. It was a true testament to the loyalty and support of our fans. To date, we have raised over $65,000 which have funded both of our albums, and we literally wouldn’t be standing here without that support. We are beyond thankful.

Q. 2 Years ago we asked about the state of women on country radio, and it wasn’t really good then. How do you feel about the balance now?

A. You know what? Things are starting to look a lot better at radio for women in country these days. The pendulum is shifting back to a more balanced place, and we are certainly feeling the affects of that with our current single, Home Sweet Home. Country radio has been very quick to play it in Canada and we couldn’t be more grateful to be a part of bringing female artists back on to the radio.

Q. We’ve seen the Home Sweet Home video, and some of the behind the scenes content you’ve shared on social media… how much fun was it making that video with director Ben Knechtel?

A. Ben was so great to work with. He comes with a lot of vision, and we loved his concept for the video right away. He came up with the whole antique storeroom idea, and we absolutely knew it was what we wanted for the Home Sweet Home video as soon as we heard it. Ben has already seen a lot of success in his career with shooting music videos for artists like Carly Rae Jepsen’s “Call Me Maybe”, but he’s a super young and talented guy with a fresh take on what music videos can be. We really enjoyed the shoot day and are so happy with the final product!

Q. Spring and summer usually mean a lot of new live show announcements, anything you can tell us about your plans to get up on stage in the next few months?

A. We are beyond excited about our Album Release Party, coming up this Thursday, March 10th at The Mod Club (doors open 6:30pm). Beyond that, we’ve got some good things cookin’ and fans can keep their eyes peeled by following us on social media and signing up for our e-newsletter, where we usually announce these things first – www.thelovelocksband.com

Q. Last one, in 50 words or less, tell us what you hope people get out of the music you’ve shared on the Born to Love EP.

A. Joy! We put so much love into the making of this record, and we hope it makes people feel truly happy when they listen to it.

Thanks again to Ali and Zoe, find them at these fine internet locations…

website: thelovelocksband.com
Facebook: The Lovelocks
Twitter: @heylovelocks
Instagram: @thelovelocks
YouTube: The Lovelocks


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