Books Magazine

Bookish Pet Peeve #10: Book Trailers

By Robert Bruce @robertbruce76

The book trailer is a relatively new thing in our modern era of social media and book marketing. I understand why publishers and marketers do it. I’m not sure, but, from the standpoint of exposure, book trailers might actually work.

But that doesn’t mean I have to like them.

Movie trailers work. They make sense. They take a visual medium to promote another form of visual medium. They’re highly effective. And, for me, a movie’s trailer can be a huge factor in whether or not I go to see said movie.

But book trailers?

They range from the extremely dull, low-budget, sleep-inducing version…

to the extremely hokey….

to the inexplicably bad book trailers that could have much better production value yet seemed more like the 60-second intro video the tour guide shows you before you enter the mineral exhibit at your local science museum.

To everything in between.

When book trailers first appeared several years ago, I watched several of them simply because the idea of a book trailer seemed so foreign. I’ve never watched a book trailer that actually made me want to read the book. In fact, I never watch them at all anymore because I feel like it’s such a waste of a valuable two or three minutes of my life.

Are there good ones? Sure.

That said, do books trailers work? I’d be interested to find out how much impact they really make. From my standpoint, they’re just more social media and marketing noise I can do without.

But what do you think? Has a book trailer ever convinced you to buy a book? Do you even watch them?

Previous Bookish Pet Peeves

#9: Snobby Authors

#8: Preachy Authors

#7: Buying Books I Don’t Read

#6: Speed Reading

#5: The Book Borrower

#4: The One Upper

#3: The Book Snob

#2: The Nosey Over-The-Shoulder Reader

#1: Bookstore Cellphone Blabbermouth


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Racer

    Racer

    Top-MissguidedJoggers-MissguidedShoes-ConverseI'm obsessed with the racer trend right now, I'm slowly starting a small collection, it started with the Fanny... Read more

    The 27 May 2018 by   Sammycx
    FASHION, LIFESTYLE
  • P...P...P...Pick Up A Penguin

    P...P...P...Pick Penguin

    Penguin Books was the brainchild of one Allen Lane who at the time was managing director of publishing house The Bodley Head, back in an era when books were... Read more

    The 27 May 2018 by   Ashleylister
    BOOKS, CREATIVITY, CULTURE, SELF EXPRESSION
  • Wild Prey by Yossi Uzrad Has A Lot Of Secrets To Uncover #BookReview

    Wild Prey by Yossi Uzrad is an intense story of pain and suffering on one hand. And courage on the other hand. The book has two parts. Part 1 is Shlomki. And... Read more

    The 27 May 2018 by   Jaideep Khanduja
    DIARIES, SELF EXPRESSION
  • 9 Revenue Models That Can Keep Your Business Thriving

    Revenue Models That Keep Your Business Thriving

    Every new business quickly realizes that revenue coming in every period on a committed basis is the Holy Grail to survival and growth. Read more

    The 27 May 2018 by   Martin Zwilling
    BUSINESS, CAREER
  • How the West Was Stolen (USA Vs. First Nations)

    Interactive Map Shows the Seizure of Over 1.5 Billion Acres of Native American Land Between 1776 and 1887 https://t.co/XvpjmmuSpc pic.twitter. Read more

    The 27 May 2018 by   Bbenzon
    CULTURE, PHILOSOPHY, SOCIETY
  • Life is a Cabaret, Old Chum

    Life Cabaret, Chum

    This year’s Norfolk and Norwich Festival has been in full swing with the usual eclectic mix of the traditional and the avant-garde in words, music, dance,... Read more

    The 27 May 2018 by   Jackscott
    DIARIES, EXPAT, SELF EXPRESSION
  • A Sunday Conversation With Dylan Jarman of Shotgun Sawyer

    Sunday Conversation With Dylan Jarman Shotgun Sawyer

    What have been your musical epiphany moments? I grew up in a very pop-friendly house. The Beatles reigned supreme, but Elvis Costello and REM lurked around... Read more

    The 27 May 2018 by   Ripplemusic
    ENTERTAINMENT, MUSIC

Magazines