Social Media Magazine

BlogHappy

Posted on the 05 January 2013 by Margaret @bloghappy1

Welcome to Bloghappy.

If you keep up with social media you probably already know that 2013 is the “year of content marketing” and the next digital marketing revolution.

That’s good news and bad news.

The good news is more firms are discovering the power of content marketing to increase their online profile, build trust and carve their authority on their niche of expertise.

Good content marketing enables smaller businesses to attract and engage customers and compete with the big players.

The bad news is increased marketing budgets can result in a “factory farm” approach, a tsunami of shoddy content and awkward social media posts that damage your brand and authority in the process. PR firms and SEO agencies are on the bandwagon, shouting louder and louder for attention in a crowded market place.

At Bloghappy we believe in the story of your personal and company brand. We develop content that is strategically designed to increase your profile and engage and inform your target audience.

We believe that thought leadership and a creative approach is the key to being heard above the fray. High quality content combined with proven outreach strategies attracts readers and converts them into customers.

Bloghappy goes beyond supplying content. Our bespoke service, online marketing strategies and SEO best practice creates content that cuts through the noise.

Bloghappy
Content marketing for the 21st Century

 


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