Blogs have become the weapon of choice when it comes to marketing a business online, but did you know that this marketing can also help with local events and trade shows? You don’t need a national brand to start blogging. Even a small, local business can greatly benefit from a blog. Here are a few things that blogs can do to improve your marketing power.
Local Keyword Targeting
Local keywords are easier to target than general ones, but that doesn’t mean that they require less effort. You just have less competition because you’re hitting a smaller area, but you still need to have lots of content.
Blogging is the perfect way to make pages dedicated to these keywords. You can talk about your business and its local events while optimizing them for specific keywords. For example, if you’re participating in a Thanksgiving trade show, then you can make a few pages targeting the keyword “Thanksgiving trade shows in NJ.”
Landing Page
Another benefit to blogging is that it gives you more authority, which is essential when marketing to a local crowd. Many small businesses share their updates on Facebook and Twitter, but they don’t have a specific website. Social media is great, and it should be part of your local marketing strategy, but you also need a blog for people to peruse.
Giving people more to look at makes them think higher of your business, and it gives them an opportunity to see your services and products. It’s the perfect way to get people interested in your event and company at the same time.
Consistent Promotion
Some people think that local marketing is easy. They’ll make a small HTML page with a few optimized articles and call it a day. Local marketing is definitely easier than general digital marketing, but you still need to consistently produce content to get noticed. A standard HTML page isn’t going to cut it.
Blogging gives you the ability to post as many articles as you want without going through the pains of updating your whole website. Blogs are also made for content marketing, which makes it even easier to post articles in a matter of seconds. This is the best platform for reaching local clients and staying on top of Google.
Get People Excited
You need to get people excited about your trade show or event. It’s the only way to ensure that people will come. Along with consistent promotion, blogs give you the opportunity to post whatever you want. You can post pictures of your booth, what you intend on selling or displaying and tell people why they should care.
Consider blogging your digital soapbox. You get to stand up and tell people why they should come to the event and visit your specific business. You’ll have no problem building the excitement you need for a successful event.
Conclusion
Blogging is your secret weapon when it comes to local marketing. Not only does it give you the best opportunity to target local keywords and consistently promote your business, but you can also get people excited about your business. Starting a blog is also easy with the various CMS scripts that are available.
