An informal name of the day followed by Thanksgiving Day in the United States is Black Friday. Happens to be after the fourth Thursday of November, the day is regarded to be the busiest shopping event of the year as it kicks off the annual holiday season. Ever since 1952, Black Friday today, has become one of the greatest shopping events in the retail industry as on this day, tons of discounts and savings are offered from thousands of online shopping websites and stores.
This year, Black Friday is on 23rd November 2018, the day is officially and unofficially regarded to as the day of the start of holiday shopping fest. On this day, almost all stores come up with unthinkable, doorbuster discount sales let shopaholics purchase their favorite brand products at huge discounted rates. People search for huge bargains and discounts to grab. Black Friday helps shopping lovers buy products while making huge savings.
Black Friday Sale, being the much-awaited sale of the year holds a special place in the retail industry. On this day many retailers offer unique deals to fascinate and influences their customers to buy their favorite product, be it from fashion, electronics, gadgets, health & beauty, appliances, groceries, etc., categories get everything while enjoying huge savings.
Below are some quick facts about the Black Friday Sale 2018, take a look at it to make the most of your holiday season shopping-
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A quick look into the history behind the Biggest Shopping day
Black Friday is one of the biggest shopping days of the year. The Sale was started back by retailers of the 1950’s, and from that time it became a massive event from the rise of online shopping since 2005.
Since it happens to be the day after the gala shopping event Thanksgiving Day, Black Friday got its name from the incident that took place in the past when shops prices plummeted for 24 hours in order to get people to the stores splashing the cash to grab best of the best discount deals and offers. In 1952, when it got started, the day, unfortunately, turned into violence when people started fighting to grab the best bargains with each. And ever since, then the day is called as Black Friday.
This Year, Back Friday Sale is on November 23.
How big is Black Friday?
- Ever since 2007, the craze of online shopping has greatly increased by 341.95%, touching $2.36 billion last year in 2017.
- Last year in the UK, Black Friday Sale witnessed a hike by 11.7% and has hit the mark $1.39 billion.
- About 64% of shopping was made on a mobile phone during Black Friday sales
- The shopping visit was increased by 54% from the year 2016 to 2017.
Quick Facts About Black Friday-
- Around 50.4% of shoppers are female and 45.1% are male who shop during this Black Friday Sale.
- You will find unmatched discounts deals of Black Friday not only on the day but also during Thanksgiving Day when online prices are lowest and offer an average discount of 24% according to Adobe.
- The small retailers’ websites earn less than $10 million can convert twice as compared to the larger retailer websites earning over 100 million, According to Adobe.
Black Friday Never Ends
Black Friday Sales are seeing continuous growth as its popularity is spreading all around the world despite the shocking tabloid headlines.
In the year 2017, Black Friday sales have witnessed a rise in the U.K. despite the few high street shoppers available. The online sales rate has increased with increased mobile spending.
Nevertheless, in the U.S., only 9% of consumers do shopping online while:
- 16% shopped totally in stores
- 29% shopped frequently in stores and seldom online
- 26% shopped likewise in stores and online.
- 20% shopped frequently online and seldom in stores.
The Battle Between Offline & Online
Among millions of people availing best bargain deals on Black Friday, more than half of them are those who spend the most money on shopping are the digital-millennial aged 24-35 and spending $419.52 per person average.
About 58 million people shopped exclusively online while 51 million people shopped on stores only. The remaining 65 million shopper’s purchase mixed and matched, resulting 116 million spend money in brick and mortar retailers.
How It Is Increasing!
The ordinary discounts for apparel were 36% in 2016, which rises up to 45% across most of the clothing market. Use Zalora promo code to enjoy impressive deals on Top brand’s fashion staples The luxury brands are also offering discounts by between 40% and 50% in 2017 due to the dropping prices of Prada and Fendi.
Black Friday Sale in Hong Kong
Around 66% of Hongkongers are aware of Black Friday and the percentage is increasing with time. From the time when people hardly knew about this biggest shopping event to the day when it has become one of much-awaited sale event of the year, Black Friday and the number of customers or shoppers getting influenced by its unmatched pricing deals are constantly increasing each year. If you are looking buy best tech gadget like Lenovo Yoga laptops, then make sure to use Lenovo HK promo code.
Where Do Buyers Need To Seek Deals on Black Friday?
2017 VS 2018
- In 2017, around 15.38% of shoppers were seeking deals in offline stores whereas in 2018 the percentage rate has gone down to 9.09%.
- In 2017, about 76.92% of consumers searched for online deals in 2017 while in 2018 the percentage has gone up to 81.81%.
- In 2017, almost 7.69% of shoppers searched for both online and offline store deals as compared to that of in 2018, which is 9.09%.
So, these are some of the quick facts about Black Friday which you must be aware of if you are seeking to grab unmatched discount deals. Use Lazada promo code to enjoy amazing offers while shopping from this leading portals this Black Friday.
