Politics Magazine

Big Boxification

Posted on the 15 May 2016 by Steveawiggins @stawiggins

When was the last time I purchased an actual book at Barnes and Noble? In a vain hope that they might have something intellectual and edgy, I stop in once in a while. If I were a faster learner I might have known that I’d leave disappointed. You see, it’s been rainy a lot around here and rainy Saturdays are perfect for book stores. But where are the good books? I’m not just picking on B&N. I stopped in Bed, Bath, and Beyond (they don’t really use the Oxford comma, but then, who had time for commas?). This is not a frequent occurrence since we rent and it’s hard to gentrify bohemian decor, but we needed a practical household item. After wandering enough aisles that I thought it was time to hire a jungle guide, I found that the choices were actually rather limited. If I don’t like what they tell me to like, well, I’m out of luck. The local stores were driven out of business, you see, and you have to like what we have to offer because we are the BIG GUYS.

It’s not just housewares. It’s everywares. We’re a big box society. Costco and Sam’s Club and SUVs to haul it all home. Once, back when paper was still a thing, I had to find some file folders. I tend to like color coding—my non-Harvard-educated mind just rolls that way. So I went to the local stationary store and found a virtual reading rainbow of options. A year or so later, strangely, more papers had accumulated. I went back and the store was out of business. A Staples had opened nearby. Everyone was going there. They offered a superfluous loyalty card—where else would you go? They had four colors of folders. Just four. In industrial cardboard boxes that mean business. I mean BUSINESS. You want choices? There’s a clinic down the road. Unless you’re female, of course.

Photo credit: Ben Schumin, Wikimedia Commons

Photo credit: Ben Schumin, Wikimedia Commons

I’m not a genius, but I can recognize repeating patterns. Big box settles outside your town then limits your choices. I consume, therefore I am. To buy, or not to buy? I am not a number, I am a—what? What am I if I’m not a consumer? A communist, I guess. And everyone knows the Bible says communism is evil. And if you need a Bible you can purchase one from Sam’s Club. To be part of the resistance, you need to buy from Amazon. What a radical I’ve become! At least at Amazon they still have books.


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