Eco-Living Magazine

Beer Wrapped in Roadkill: The Ultimate in Recycling Or Ultimately Grotesque?

Posted on the 04 October 2011 by 2ndgreenrevolution @2ndgreenrev

Beer Wrapped in Roadkill: The Ultimate in Recycling or Ultimately Grotesque?What to do with animals hit and killed by vehicles on the roads? Throw them in the woods to decompose? Leave them on the road to eventually be flattened away by car tires? Send out roadkill teams to clean up and dispose of the animals? Wrap them around $765 bottles of beer?

If you’re looking for something different and like the taste of 55% alcoholic beverages, “The End of History” from the Scottish company BrewDog could be for you, if it weren’t  already sold out. The 12 bottles that were made have already been purchased and have been shipped to their customers in various “taxidermied” animals: four squirrels, seven weasels, and a hare, all of which were roadkill. At 55% alcohol, “It tastes more like a whisky and you have got to handle it in that way as opposed to the way you would handle a normal beer,” according to an MSNBC interview with the company. “It contains juniper berries and nettles, and its taste has hints of cinnamon, orange and an ‘American hops’ flavor.” And as for the use of roadkill? “We wanted to challenge people’s perceptions about how beer can be packaged; taxidermy helps open people’s eyes to the fact that beer doesn’t have to be made by a multi-national organization.” Though the company didn’t mention it as far as I know, it is one form of recycling.

We’ll leave it up to you whether the idea is whacky, insulting, brilliant, or plain bonkers but I don’t think you’ll be seeing a review by Mac on Revolutionary Spirits.


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