As an ANTM addict, I’ve known for a while that Tyra Banks has her own beauty line called TYRA Beauty. However, I never saw it on the shelves and always wondered why. Did it flop? Turns out, I was all wrong! TYRA Beauty is sold through exclusive “beautytainers” or through her site online.
Check in on my SnapChat to see my meet & greet with the models and Tyra Banks! @ WildishJess #tyrabeauty
A few weeks ago Tyra held her first ever live event for TYRA Beauty in Las Vegas and I was invited to attend. Since I had personally never tried any of her products I was sent a box full of goodies to check out. I’ll be honest, even though it was Tyra’s line, I wasn’t sure if I was going to like.
When I opened the boxes I fell in love with the packaging design of the products. If you have great packaging I’m always going to be willing to want to know more. The theme was mostly gold and black but everything look so nice and sleek.

The lipstick and lip pencil were GORGEOUS and lasted 8+ hours of wear which I was extremely impressed with. The lip glosses come in different shades with a hint of color which for me really stands out on my lips however when my sister tried them they were really light. I did really like them and they lasted incredibly long as well but I would definitely say the pigment is different for everyone. The lip plump is a clear gloss which is nice to have though I’ve never been a fan of the tingling of a lip plump so this may be something I pass to someone else.

So back to the event. We got a chance to chat with Tyra, her mom, and Nyle DeMarco before the event which was awesome! Let me tell you, Tyra is EXACTLY who she is on and off TV. She is incredibly sweet, spunky, and full of encouragement. Its so nice to meet celebrities that don’t put on a front and portray themselves as someone they aren’t.





