I like doing reviews and I got this from Target a few days ago, so I feel it's acceptable to review this for all you makeup lovers.
The Product: Elf Brightening Eyeliner
The Colors: This product comes in Coffee, Black, Midnight, Plum, Gold and Ash. 
*From top to bottom in picture: Plum, Ash, Black and Gold.*
The Summary: "The rich gel-powder formulation of our Brightening Eye Liners instantly brighten eyes for a healthy, radiant look. These liners glide on smooth without tugging the delicate eye area. Pair with your favorite e.l.f. eyeshadows and mascaras for gorgeous, defined eyes."My Thoughts: Its cheap, I mean for a dollar it's really swell, easy to apply and is very soft and creamy. I mean, I tried one eyeliner before and I almost stabbed myself in the eye because it was so rough. Its very pigmented and I love that it comes with a sharpener. I mean it's great, like I said, for a dollar. But I smudges so easily and very, very quickly. Its good if you're going out for like 2 to 3 hours, but it definitely does not last all day. I went out to wash clothes and to Target again and it literally disintegrated from my eyes when I got back.
Its is, however, really fantastic for the base of a smokey eye. So for this price and what it is, I like it, but will I buy it again...Probably not.
