You’ve spent days coming up with a theme, weeks writing up some witty, thought-provoking and eye-catching articles, and months creating a catchy and user-friendly blog.
After all of that hard work, the last thing you want is for readers to spend only a few seconds scanning your articles and then moving on to another blog.
If you find you are not getting the response you were hoping for with your blog, please do not be discouraged. Have an email address connected to your blog’s domain name, WebHostingBlueBook.com recommends. This will help build your brand and generate more leads to any business you promote on the blog. By diagnosing and fixing several common mistakes that first-time bloggers make, your blog is sure to get more avid readers in no time.
Avoid five common mistakes bloggers make — or if the damage is already done — fix them.
Ho-hum Headlines
According to Social Media Today, eight out of 10 people read a blog’s headline, but just two of them go on to read more of the article. Take your time, and make sure your headline is interesting and eye-catching. Ask yourself, “Would this inspire me to read this article?”, and if the answer is no, keep working on the headline until it is catchier.
Typo-Riddled Articles
You might have just written the funniest article ever about Miley Cyrus “twerking” and pumpkin spice lattes, but if “twerking” is written as “tweaking,” latte is “late” and Miley is “Smiley,” you’ll lose readers more quickly than you can say, “What was she thinking?” After you’ve written your blog, read it slowly and carefully. For some writers, reading it out loud can help them spot typos and misspellings. If you can, ask someone else to proofread it, as well, and fix any and all errors before posting it to your blog.
Make it “Scannable”
As The Idea Hunters points out, no one on the planet will want to read an endless and humungous amount of text.To make as much of an impact with your readers as you can, make the blog as “scannable” as possible. For example, instead of endless paragraphs, incorporate subheadlines, highlighted text and bullet points, and make each paragraph just a couple/few sentences.
Less is Definitely More
Yes, your thoughts and opinions about politics, religion and “Here Comes Honey Boo Boo” are all very interesting and well-written. But, as is the case with many things in life, when it comes to blogs, less is more. As Social Media Today points out, you are writing a blog, not some giant, in-depth article you might find in a super well-known newspaper. If you have a lot to say about a particular topic, then break your blog down into two 400- or 500-word posts, rather than one granddaddy blog no one will want to take the time to read.
Find and Maintain your Focus
While it may be tempting to discuss a plethora of topics in each blog, Falconer Web Marketing advises against doing this. The firm recommends writing about one topic in-depth to capture highly interested readers and come off as a subject matter expert that commands attention. This helps make each blog more meaningful and thorough, and not reduce your hard work to figurative static on the Internet.
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