Association of Talent Agents represents 90% of the working actors in the film industry as well as the agencies that represent them. ATA website provides a ton of information that may affect talent agencies, covering commissions, understanding of contract, and agent employee changes. The website also covers any recent court rulings, the ATA association acts as representation for agencies before state legislature. ATA also negotiates agreements with the talent unions and guilds. The site also offers updates for educational event meetings, and round table discussions that may be coming up, and the topics are from ATA members covering their concerns or issues.
ATA newsstand covers general news that is within the film industry. For example the entertainment community has put together a grass root organization, that has come together to fight against content theft. This is an issue that causes the entire industry to suffer, with websites that offers free movie streaming, and downloading dvd film sales are taking a huge hit as well as movie ticket sales. That’s just the tip of the iceberg; piracy also puts a lot of the industry professionals at risk for losing their jobs because the film companies aren’t able to pay them because of this issue. This story allows those that support the content protection of the film industry to come together and speak up by supporting the petition to put a stop to the pirating. The political news section covers all issues that may have a direct impact on the entire industry. With an industry that deals in unions and is constantly changing due to the technology, it's imperative to be apart of an association like ATA. ATA provides a great deal of information, that allows agencies and talent to stay informed with what the industry may be going through.
