These are not great ads. But they are great book pieces. Why? Maybe because they're cultural commentary. Maybe because we've all had a client say, "Why can't we do work like Apple?" who really didn't mean it. Maybe because they're already being featured in some of the major industry pubs. But whatever I can almost guarantee these ads will be the difference between Bryan's book and the guy who almost got hired. (Assuming the rest of Bryan's book is as thoughtful and well-art directed as these pieces.)
I'm not saying run out and create a parody campaign. Too late. Bryan's already done that. But this is a great reminder that you need to find a smart, amazing way to set your book apart from everyone else's.
