It only happens once a year at Apple. It’s called Black Friday and it is their one day big sale day for everything that is Apple. From iPhones to iPads to macs and iPods. Apple discount everything on this one day so that you can get your Christmas presents nice and early.
Question is how cheap is it? Apparently the 16gb iPad will be $40 off probably 5 – 10% off. Will it be cheaper to buy it from JB Hifi just prior or after Christmas, probably. But can you really wait that long?