I contributed to a comprehensive post on SEO strategies. Lots of good tips, and you can read the entire post here.
This was my tip:
![An SEO Tip To Help People Find Your Content blank vertical space, 24 pixels high](https://m5.paperblog.com/i/282/2827217/an-seo-tip-to-help-people-find-your-content-L-agtYwK.jpeg)
The usual advice re search engine optimization goes something like this:
![An SEO Tip To Help People Find Your Content An SEO Tip To Help People Find Your Content](https://m5.paperblog.com/i/282/2827217/an-seo-tip-to-help-people-find-your-content-L-aDCtpE.jpeg)
![An SEO Tip To Help People Find Your Content blank vertical space, 16 pixels high](https://m5.paperblog.com/i/282/2827217/an-seo-tip-to-help-people-find-your-content-L-gjL4vr.jpeg)
Write for your target audience.
![An SEO Tip To Help People Find Your Content blank vertical space, 16 pixels high](https://m5.paperblog.com/i/282/2827217/an-seo-tip-to-help-people-find-your-content-L-GQ1mj_.jpeg)
Use targeted keywords (= the words people would use to search for your product or service).
![An SEO Tip To Help People Find Your Content blank vertical space, 16 pixels high](https://m5.paperblog.com/i/282/2827217/an-seo-tip-to-help-people-find-your-content-L-feXzR0.jpeg)
Come up with a clever headline.
![An SEO Tip To Help People Find Your Content blank vertical space, 16 pixels high](https://m5.paperblog.com/i/282/2827217/an-seo-tip-to-help-people-find-your-content-L-BO0HdV.jpeg)
Write “best answer” content that’s so good people will stay on your site, reading and reading, logging a “dwell time” that impresses Mr. Google so much, he awards you extra SEO points.
![An SEO Tip To Help People Find Your Content An SEO Tip To Help People Find Your Content](https://m5.paperblog.com/i/282/2827217/an-seo-tip-to-help-people-find-your-content-L-vssx5D.jpeg)
![An SEO Tip To Help People Find Your Content blank vertical space, 24 pixels high](https://m5.paperblog.com/i/282/2827217/an-seo-tip-to-help-people-find-your-content-L-nfLJSc.jpeg)
But if you’re a content creator, you already know all that— I hope!
![An SEO Tip To Help People Find Your Content An SEO Tip To Help People Find Your Content](https://m5.paperblog.com/i/282/2827217/an-seo-tip-to-help-people-find-your-content-L-_qsK2w.jpeg)
![An SEO Tip To Help People Find Your Content blank vertical space, 24 pixels high](https://m5.paperblog.com/i/282/2827217/an-seo-tip-to-help-people-find-your-content-L-O54TSG.jpeg)
But one thing’s always glossed over: How can you be sure
what people are going to type in when they do a search for your product or service?
![An SEO Tip To Help People Find Your Content blank vertical space, 16 pixels high](https://m5.paperblog.com/i/282/2827217/an-seo-tip-to-help-people-find-your-content-L-bvy8az.jpeg)
You can’t be sure. You have to make some educated guesses.
![An SEO Tip To Help People Find Your Content An SEO Tip To Help People Find Your Content](https://m5.paperblog.com/i/282/2827217/an-seo-tip-to-help-people-find-your-content-L-xsFcOq.jpeg)
![An SEO Tip To Help People Find Your Content blank vertical space, 24 pixels high](https://m5.paperblog.com/i/282/2827217/an-seo-tip-to-help-people-find-your-content-L-r7fYGS.jpeg)
So here’s my tip: turn off all your insider knowledge and be your ideal customer.
![An SEO Tip To Help People Find Your Content blank vertical space, 16 pixels high](https://m5.paperblog.com/i/282/2827217/an-seo-tip-to-help-people-find-your-content-L-u3EMLl.jpeg)
Be your ideal prospect. Don’t just pretend in a half-hearted way. Be that person.
![An SEO Tip To Help People Find Your Content blank vertical space, 16 pixels high](https://m5.paperblog.com/i/282/2827217/an-seo-tip-to-help-people-find-your-content-L-y0q0zp.jpeg)
Put everything you know about your business— your insider knowledge– out of your mind.
![An SEO Tip To Help People Find Your Content blank vertical space, 16 pixels high](https://m5.paperblog.com/i/282/2827217/an-seo-tip-to-help-people-find-your-content-L-KVXxTy.jpeg)
Be the person who sort of knows what they want, but can’t state it as clearly as an insider could.
![An SEO Tip To Help People Find Your Content blank vertical space, 16 pixels high](https://m5.paperblog.com/i/282/2827217/an-seo-tip-to-help-people-find-your-content-L-QVAGQy.jpeg)