I contributed to a comprehensive post on SEO strategies. Lots of good tips, and you can read the entire post here.
This was my tip:
The usual advice re search engine optimization goes something like this:
Write for your target audience.
Use targeted keywords (= the words people would use to search for your product or service).
Come up with a clever headline.
Write “best answer” content that’s so good people will stay on your site, reading and reading, logging a “dwell time” that impresses Mr. Google so much, he awards you extra SEO points.
But if you’re a content creator, you already know all that— I hope!
But one thing’s always glossed over: How can you be sure
what people are going to type in when they do a search for your product or service?
You can’t be sure. You have to make some educated guesses.
So here’s my tip: turn off all your insider knowledge and be your ideal customer.
Be your ideal prospect. Don’t just pretend in a half-hearted way. Be that person.
Put everything you know about your business— your insider knowledge– out of your mind.
Be the person who sort of knows what they want, but can’t state it as clearly as an insider could.
