As I said above, mobile systems have a stigma attached to them that essentially states mobile games are only "casual" games. This is blatant fallacy, as mobile games span a multitude of genres. Take the AppStore for example. You can download two completely different games, such as Dead Trigger and Pocket Planes. They both provide vastly different experiences, for Dead Trigger is an immersive FPS with a compelling story and Pocket Planes is an asynchronous simulator great for playing a few minutes at a time. INTRODUCED AND POPULARIZED NEW BUSINESS MODELS
The recent increase of mobile games has also spawned a host of new, innovative business models. The most obvious has been the popularization of free games that generate their revenue through in-game advertisement. Many developers have adopted a model commonly know as "freemium," on which the game itself is free, but there are many in-app micro transactions that help generate profits. Some games take the traditional route of just flat out selling their game, although its common to see a mix of many different business models.
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