I want to preface by saying that I find articles titled “An open letter to…” a bit pompous and self-important. So with that, please enjoy this pompous, self-involved open letter to the makers of holiday photo cards — in particular the four companies (un)fortunate enough to have me on their mailing lists.
One of my favorite and longest-running holiday tradition is designing our family’s holiday card. I first created a card for Papa and myself in 2001, and haven’t skipped a year since. With the onset of daddyhood, a requisite family photo has been incorporated into now dominates the design. However, a couple of years ago, I was forced to use <gasp!> an online photo card company. I was not a happy Designer Daddy. It’s like if Santa sent all the presents FedEx. This was due to restrictions set by the photographer we used, yet it ended up being a relatively pleasant experience, even if I couldn’t claim it as an original DD creation.
As this year has had an above-normal level of stress, it crossed my mind to some time and sanity and browse the photo card catalogs we’d received. Whenever I came across a layout I liked, I tried to picture our goofy mugs in place of the picture perfect families smiling back at me. But as I turned page after page after page, I found myself growing disheartened, searching in vain for a photo of a two dad or two mom family. I guess it shouldn’t be surprising, considering very few companies of any kind feature same-sex couples or LGBT parents in their marketing or advertising. Even the ones that are historically inclusive rarely show gays or lesbians outside of LGBT publications or broadcasts.
So I did a little experiment. I went back and scoured each of the catalogs I’d gotten, tallying up the families, couples and kids featured in all their glowing, photogenic glory, in order to get some concrete(ish) information. While I was at it, I also took a look at how people of color were represented.
The catalogs were from Tinyprints, Minted, Snapfish and Shutterfly. According to the site Top Ten Reviews, they rank number 2, 4, 7 and 9 respectively, among photo card companies.
THE DATA:
tinyprints
printed catalog
families or couples: 100% hetero; 100% Caucasian
children (alone or w/1 adult): 94% Caucasian, 3% African-American, 3% Asian
total percentages: 100% hetero; 96% Caucasian
online
first page of holiday cards: 100% hetero; 96% Caucasian
minted
printed catalog
families or couples: 100% hetero; 80% Caucasian, 12% Asian
children (alone or w/1 adult): 96% Caucasian, 4% African-American
total percentages: 100% hetero; 90% Caucasian
online
first page of holiday cards: 100% hetero; 95% Caucasian
snapfish
printed catalog
families or couples: 100% hetero; 80% Caucasian, 20% mixed race
children (alone or w/1 adult): 100% Caucasian
total percentages: 100% hetero; 95% Caucasian
online
first page of holiday cards: 100% hetero; 90% Caucasian
Shutterfly
printed catalog
families or couples: 100% hetero; 85% Caucasian, 9% Asian, 6% African-American
children (alone or w/1 adult): 86% Caucasian, 8% African-American, 4% mixed race, 2% Asian
total percentages: 100% hetero; 85% Caucasian
online
first page of holiday cards: 100% hetero; 94% Caucasian
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THE FINDINGS:
Hispanics do not send Christmas cards. 0% representation
And as I suspected, neither do LGBT people. 0% representation
I also looked at the wedding/save the date offerings on each company’s web site, since those often feature photos of a couple. While there proved to be a bit more racial diversity than on the holiday cards, it was still 100% Mr./Mrs.
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THE POINT:
Okay, so what’s my point in doing all of this? Why is it getting under my skin enough that I actually did math? Because with all of the great strides the LGBT community (and our vastly growing number of supporters, allies and advocates) have made this last year, my hopes had been raised. Same-sex marriage became legal in my state of Maryland this past January; DOMA and Prop 8 were overturned in July; marriage equality passed legislation or went into effect in six other US states, as well as in Uruguay and the UK. We no longer have to look to TV characters and talk show hosts and Oscar nominees to see ourselves and our families represented. We can look to actual laws, true change, and real people who are affecting and being affected.
So when I flip though endless pages of shiny, happy families, I expect to see mine right along with them, represented equally. Equally American, equally family, equally cheesy.
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THE CHALLENGE / THE PLEDGE:
I know it’s a small thing. A mere drop in a giant bucket of problems needing to be solved. But it’s the little, day-to-day things that add up, get things started, and keep momentum going. So I’m going to issue a challenge and make a pledge (forgive me — I’m feeling very soap-boxy).
If any of these four companies (or their competitors) include even one, teeny-tiny photo of a gay or lesbian couple, or better yet — a family with same-sex parents — I pledge to use them for our family holiday cards next year.* And I’ll encourage all my friends/family/readers to do the same. And I’ll write a follow up blog post singing their praises.
Again, I realize this one thing isn’t going to turn any tides or change any seas or some other aquatic metaphor. I leave the big battles to the activists and politicos with more energy and ambition and fewer four year olds and gray hairs. But I’ll continue to fight the little battles, standing my ground and demanding my right to send out annoyingly corny photo cards of my family to every person I know.
One final message to minted, snapfish, tinyprints and shutterfly: I understand there’s very little financial motivation for you to accept my challenge. And businesses like yours aren’t likely the kind to benefit from the buzz a “controversy” like this might generate. So as companies that celebrate community, love and family, I appeal to you as thoughtful, caring people. If you choose not to include families like ours in your catalogs, you’re missing out on a whole lot of beautiful.
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THE CODA:
As you may have guessed, I decided to design and print this year’s holiday card myself. I’ll be posting it on the Designer Daddy Facebook page on Christmas Eve, so please stop by to check it out!
Also, if you’re a family with 2 dads or 2 moms, email me your holiday card or family photo, and I’ll post it on the Facebook page as well! Send it to: daddy (at) designerdaddy (dot) com.
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*If by some miracle more than one company includes an LGBT family, I’ll promote all those that do, but get our cards from the one with the largest gay photo.
