Destinations Magazine

Amsterdam Gets Dressed up with Abercrombie & Fitch

By Amsterdam City Tours

Amsterdam gets dressed up with Abercrombie & Fitch

Photo: Flickr/goodsophism

Fashion trends typically start in Europe and take about a year to trickle down to the United States. It’s been this way for years, as much as we Americans are loathe to admit.

Travelers from Europe head State-side and shake their heads at our (to them) so-last-year threads like an indulgent parent. Meanwhile, Americans get a good gaffaw at the strange garb those crazy Europeans are wearing, only to find themselves in the exact same things a year later.

Well, it looks as though the tables have turned, becauseAbercrombie & Fitch has landed in Amsterdam! Though A&F has been available in the Netherlands online for some time now, the brand spanking new flagship store opened its doors yesterday at 11AM, complete with the label's signature chiseled hot guys, the paparazzi, and tons of adoring fans.

The American fashion label opened its Dutch store earlier this month at the former home of Metz & Co. on Leidsestraat in the oldest department store building in Amsterdam.

Amsterdam is following hot on the tails of Paris and Madrid, where A&F stores also opened this year. The American retailer opened a flagship store in London four years ago and plans to add stores in Singapore, Dusseldorf, and Brussels this year. The goal is to have a total 45 new stores throughout Europe.

Apparently 90s boy band LFO aren’t the only ones who like their girls in Abercrombie & Fitch.

Sadly, 60 to 65 stores will be closing throughout the US as the leases for those stores run out due to poor performance.

A Hollister store (the Abercrombie & Fitch lifestyle brand) also opened in September of this year in Maastricht.

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