Get ready for the most amazing sunglasses you could ever wear! Original, exaggerated and beautiful, this designer has a unique style and you can’t help but wish his creations ardently.“I am a 26 year old male who has recently moved to Melbourne Australia. I currently work full time in Realestate but have a hidden creative that comes out at night time.
I started my brand in 2009 as an assignment in university. In 2012 I decided to really hit it hard and see where it takes me. Since then I have given it everything I have to improve every aspect. I continuously find ways to improve my brand and my product.
My products are unusual, it is not something you see everyday. I want to keep a niche market, almost an exclusive club for people daring enough to wear ‘crazy’ sunglasses in place of the conformed sunglasses we are used to. This way I know each customer is unique and individual like my pieces.
I want my brand to be a cult collective, a brand people grow with and trust for years to come.”What’s the concept of your latest collection?
The latest concept where I see my brand and design heading, was inspired by the art deco culture. Bold, yet soft colours with detailed embellishments. I spend alot of my personal time looking at vintage home-wares, fashion and buildings. The quality is also improved vastly from the previous collections.
What inspires you the most?
My customer inspire me the most. When I have finalized a pair, I am so impatient, I cannot wait to upload the design and see everyones feedback and reations, that is my drive everyday.
How does the place you live in affect your design?
Moving to Melbourne, a city rich in history, I am exposed to new textures, shapes and colours I haven’t experienced in person before. This city is full of individuality, something I never really experienced living in Perth due to it;s relaxed nature, where Melbourne, people flaunt there individually, it is praised here.
What’s the future of fashion according to you?
The future of fashion, that is a good one. I think drawing on the above. I feel fashion is driven my our musical influences and icons. With this being said, I am noticing they are owning a freer scene of style, a more deconstructed style, which I will will filter down to the streets in the near future.
My venture into the beauty industry has only just begun and I cannot wait to work on products the market hasn’t seen yet.
I am also revamping my three botanical perfumes in the new year.
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