Alipearl Girls Day 2024
Connecting with the NYC Communities
The Alipearl US team took to the streets of New York City on May 3 and 4 for a special event - Alipearl Girls Day. With a mission to foster connections within local communities and introduce more people to our brand, our team embarked on a unique outreach initiative, spreading joy and awareness through gift bags and engaging activities.
The first event kicked off on May 3 outside the bustling Barclays Center from 3 to 5 pm. As pedestrians passed by, they were greeted with smiles and offered exclusive gift bags, creating an atmosphere of excitement and curiosity. Each gift bag contained carefully curated Alipearl products such as Alipearl serum spray, Alipearl notebook, Alipearl hat,and more.
But Alipearl Girls Day didn't stop there. On May 4, the team brought their enthusiasm to another iconic location - Times Square. From 1 to 3 pm, they set up outside the Sephora store, a hub for beauty enthusiasts from around the world. Passersby were invited to experience the essence of Alipearl firsthand, engaging with the team, and learning about the brand's story and values.
The most exciting and fun part of the event was the raffle draw. Participants took photos with an Alipearl hat or with the Alipearl photo booth to enter for a chance to win a free install with any in-store wig purchase.
Through conversations and shared experiences, more people got to know about our brand and our commitment to empowering individuals through beauty.
Furthermore,the event highlighted Alipearl's physical presence in NYC, with two store locations serving as hubs for beauty enthusiasts to explore and experience the brand up close. In a world where brick-and-mortar stores are increasingly competing with online retailers, Alipearl's commitment to establishing physical spaces speaks volumes about our dedication to providing exceptional customer experiences.
As Alipearl Girls Day came to a close, the impact of the event reverberated beyond the streets of New York City. It was a celebration of community and connection. And as the sun set on Times Square, one thing was clear - the spirit of Alipearl would continue to shine bright, lighting up the lives of individuals around the world, one smile at a time.
The Alipearl team would like to thank everyone who stopped by and said hi to us. We are forever grateful for our Alipearl community in NYC and around the world ❤
