Advertising Lessons from OK Go

This is the new video from OK Go.

What does this have to do with advertising? Plenty.
In this post, I talk about how you need to have something surprising in your portfolio. These guys are always working to surprise.
In this post, I talk about the virtues of being a control freak when it comes to producing great work. You couldn't pull off a video like this without being a control freak. Or putting one in charge.
And in this article, AdAge points out that they're not just a band. They've become a brand. And probably a stronger one than some traditional companies.