Advertising Is Not Content Marketing

“It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. That content written by “amateurs” or worse yet “engineers” is not worthy of publication. We get it all the time. A company hires us to do influencer outreach and then has trouble with the way the blogger phases their review or post.” More from this article by Janet Fouts