With emergence of Social Media, the scope of sourcing has evolved in more ways than one. Here are a few advantages of using Social Media for sourcing.
Employer Branding
It is part of a much larger picture, not just a recruitment engine – Social media is not just a platform or a key strategy to hire and hunt potential candidates but also to brand the organization as an employer. Every marketing campaign to source talent hints at company’s recruitment mission in subtle ways.
Women inclined, providing opportunities to differently abled resources, or providing platform to freshers are different recruitment events appearing in social media channels for awareness which automatically builds credibility for the organization as an employer with a difference. Audio and video inclusion of testimonials in website from different employees across levels and geography goes a long way to polish the image you have of the firm.
Talent Attraction Strategy
Social Media Channels is more about attracting and engaging talent than sourcing. Dealing with talent war and building talent pool is an ever existing issue for recruitment teams. It requires maturity and understanding of any employer’s career cycle to effectively use social media tap potential resources.
There is a natural tendency for leaders in talent management to drift towards hiring to speculate how effectively raw talent can be transformed to fit in the competency framework of the organization – through training. In the social media framework that is built to attract resources, it helps to ensure training is integrated in that structure, for entry-level resources.
Social media for sourcing – Hunting
Sourcing through job consultants and job portals has its limits and constraints. Social Media has opened several gates for head hunters. You can practically view one’s candidature, search for the right resources, post job openings at the drop an eyelid with the required job description, and the recruitment cycle can be shortened. This of course depends upon the kind of talent an organization is seeking and at which level.
Capability in Sourcing
Social Media efforts in talent engagement also assist recruitment team to build their sourcing capability, not just a data base. Even resources who have not been hired or had not accepted the offer is part of that capability as your company’s Newsletters are shared with this data base. So candidate is never really completely lost. Sourcing teams can save considerable costs, have better control on the hiring mechanism by figuring out a way to stay in touch. If the interview surveys and candidate experiences provide insight on required changes, its relevance can be validated through social media channels through a poll to effect changes.
