Politics Magazine

Ad Spending Is Not As Powerful As Free Media In 2016

Posted on the 17 March 2016 by Jobsanger
Ad Spending Is Not As Powerful As Free Media In 2016
Ad Spending Is Not As Powerful As Free Media In 2016
The popular belief is that the candidate spending the most money on advertising has an advantage over all the other candidates (in a presidential race). But it hasn't worked out that way in the 2016 presidential campaign -- at least so far.
Note the chart at the top. It shows the amount of money spent by each presidential candidate in the 2016 primary season. Jeb Bush ($82 million) and Marco Rubio ($55 million) spent far more money on advertising than any of the other candidates. Where are they now? Both have dropped out of the race. All that spending did them very little (if any) good.
The public doesn't seem to be paying a whole lot of attention to the paid ads this year. But that doesn't mean they aren't paying attention at all. It seems that the free media (network and cable news and social media) has been far more effective this year. That's what the public is paying attention to.
Note the chart at the bottom. It shows the value of the free media each candidate has received this year. Note that the candidates receiving the most free media are the ones who have done the best -- Donald Trump and Hillary Clinton, and to a lesser extent Bernie Sanders and Ted Cruz.
Some may think that shows the unfairness of the media -- that they cover the candidates they like. I don't think so. The media covers stories (and candidates) that are interesting (because they are a profit-making venture). It is more likely that those candidates are the ones who have learned how to manipulate the free media the best. Trump is the master of media manipulation, but Clinton, Sanders, and Cruz are learning fast -- and they have all benefited from that.
The campaign game seems to have changed, and candidates can no longer depend on telling their story through paid ads. Today, a candidate must make themselves interesting enough to be covered by network and cable news, and learn how to use social media to their advantage.
The charts above were made from information in the New York Times.

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Big Food Giants Manipulate Public Health Policy in China

    Food Giants Manipulate Public Health Policy China

    Coca-Cola is at it again. As soda sales decline in the United States and Europe, beverage companies look to emerging economies like China for growth. And, it... Read more

    The 15 January 2019 by   Dietdoctor
  • Jewellery for a Precious You

    Jewellery Precious

    Jewellery is always close to a woman’s heart. It completes her look and boost confidence. Considering the changing trends in jewellery fashion, it becomes... Read more

    The 15 January 2019 by   Dr.jenifer Sayyed
  • Rajshri Productions’ Next Is A Film On Friendship | Hum Chaar | Trailer

    Abhishek Dixit’s debut feature film Hum Chaar is a Bollywood film made under the banner of Rajshri’s film. Hum Chaar is written and directed by Abhishek Dixit. Read more

    The 15 January 2019 by   Themoviean
  • Saint Paul the First Hermit

    Saint Paul First Hermit

    Today is the feast day of Saint Paul the hermit. This is a sweet and delicate Oatmeal Bread topped with rolled oats and naturally sweetened with agave. Saint... Read more

    The 15 January 2019 by   Veronica46
  • Irupathiyonnaam Noottaandu | Teaser | Pranav Mohanlal | Arun Gopy

    Arun Gopy’s Irupathiyonnaam Noottaandu is an upcoming Malayalam action-drama feature film starring Pranav Mohanlal and Zaya David in the lead roles. Read more

    The 15 January 2019 by   Themoviean
  • A Year Of Body Positivity

    Year Body Positivity

    Last January, as I sat there on New Years eve all set to make the same old resolutions I've made year after year for as long as I can remember, I realised how... Read more

    The 15 January 2019 by   Sparklesandstretchmarks
  • Garden Bloggers Bloom Day – Jan 2019

    Garden Bloggers Bloom 2019

    Euphorbia rigidaWhen I went out to take the photos for this blog post I was surprised at how much was in flower dotted around the garden. Read more

    The 15 January 2019 by   Patientgardener