Marketing & Advertising Magazine

Accelerating Audience Engagement with Online Video

Posted on the 22 August 2013 by Scotcombs @3rdplanetmedia

news shooting“Video presents marketers with an opportunity to bring their messages to life and engage directly at an emotional level with their audiences – rapidly accelerating the process of forming relationships.

We’ve all seen the hype-ridden statistics on video: 9x brand recognition! Triple the web traffic! 400% increased engagement! One MILLION dollars…ya right.

Seriously, though, video is great, and you do need to get some in your mix.  When we at Limelight added a set of kinetic videos and some other cool multi-media to our digital presence, we saw unique visitors double overnight, and more importantly, our bounce rates essentially evaporated.  People come, and they hang around.” More>>>

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