mywildloves:
pleaseimbeyonce:
Some quotes from the article since it’s a bit long:
“He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’”
“It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that,” he said.
“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”
My (MWL) favorite quote is this one:
“Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,” he told Salon.
Ill tell you what, Ill give $1 to anyone who shows me an “exciting” picture of some freaking Abercrombie clothing because Ive had the misfortune of visiting their stores and let me tell you… boooooring. Ill tell you what though, I wont contribute one red cent to their company. If they dont want everyones business, then I dont want their stupid, ugly, boring clothing.
Really? Is this place still relevant? I don’t think this guy got the memo.
Also…I’d like an answer as to why the stores are over-pumped through with that date-rape cologne? I haven’t been in an A&F since 1997, but whenever I’m in a mall I can tell you where the store is based on the fume strength.
