In the paper Friday, there was an entire two page section of the paper called "Uplift." It had, on those two pages, four articles. Two each, obviously. So they were large articles. One was from the Pittsburgh Post-Gazette, another from The Washington Post, the 3rd and 4th simply from the AP. That was it.
So here's the radical idea to get more readers.
Hire one-- or at most, two--more reporters to do just that. Report. And for this and other sections of the paper, have this reporter or these reporters write--wait for it--LOCAL STORIES. Imagine that.
Have this person or these persons send out a letter from them and the Star, to every church and local non-profit and charity organization, asking them for good suggested stories on local people, doing good to great, local work. Everyone from churches to the City Union Mission, the Nelson, art galleries, universities, everywhere.
You can't tell me people wouldn't respond.
And then you know what would happen?
Local people would read and want to read those stories.
Heartwarming story from Pittsburgh on sisters doing good work in their neighborhood?
Sure, okay.
But get stories on locals doing great work here?
Watch your readership increase.
It's a natural.
Society Magazine
Yes, herewith, a way our own Kansas City Star could sell more newspapers.
In the paper Friday, there was an entire two page section of the paper called "Uplift." It had, on those two pages, four articles. Two each, obviously. So they were large articles. One was from the Pittsburgh Post-Gazette, another from The Washington Post, the 3rd and 4th simply from the AP. That was it.
So here's the radical idea to get more readers.
Hire one-- or at most, two--more reporters to do just that. Report. And for this and other sections of the paper, have this reporter or these reporters write--wait for it--LOCAL STORIES. Imagine that.
Have this person or these persons send out a letter from them and the Star, to every church and local non-profit and charity organization, asking them for good suggested stories on local people, doing good to great, local work. Everyone from churches to the City Union Mission, the Nelson, art galleries, universities, everywhere.
You can't tell me people wouldn't respond.
And then you know what would happen?
Local people would read and want to read those stories.
Heartwarming story from Pittsburgh on sisters doing good work in their neighborhood?
Sure, okay.
But get stories on locals doing great work here?
Watch your readership increase.
It's a natural.
In the paper Friday, there was an entire two page section of the paper called "Uplift." It had, on those two pages, four articles. Two each, obviously. So they were large articles. One was from the Pittsburgh Post-Gazette, another from The Washington Post, the 3rd and 4th simply from the AP. That was it.
So here's the radical idea to get more readers.
Hire one-- or at most, two--more reporters to do just that. Report. And for this and other sections of the paper, have this reporter or these reporters write--wait for it--LOCAL STORIES. Imagine that.
Have this person or these persons send out a letter from them and the Star, to every church and local non-profit and charity organization, asking them for good suggested stories on local people, doing good to great, local work. Everyone from churches to the City Union Mission, the Nelson, art galleries, universities, everywhere.
You can't tell me people wouldn't respond.
And then you know what would happen?
Local people would read and want to read those stories.
Heartwarming story from Pittsburgh on sisters doing good work in their neighborhood?
Sure, okay.
But get stories on locals doing great work here?
Watch your readership increase.
It's a natural.
