While reading an article on next big what, i stumble upon this facts which were indeed an eye opener for me
I mean, i didn’t believed that this was the real situation/facia of online advertising in India.
One of the fact mention was “Indians don’t give a damn about search engine advertisements” and i was like
The other fact – which i also agree was that “we delete the SMS based text ads without seeing them”
Other Facts includes – For every hundred rupees spent by advertisers, Rs 91 is spent on television and the print media while the outdoor media accounts for Rs 5. The rest 5 Rupees is divided between cinema, radio and the Internet and word of Mouth (WoM) is still the most trusted factor while making a purchase. (which we all know)
Out of these four, the fact that Indians don’t give a damn about search engine advertisement was heartbreaking as being an online marketer it is the last thing i want to hear
Another great article summarizing the trusted factors - http://www.nextbigwhat.com/india-business-online-advertising-india-word-of-mouth-works-better-than-search-engine-advertising-297/
