How to get your client to buy in to your services or product can be daunting sometimes. Like you are so sure that what you have is sooo what they need. They just don’t know it… yet.
They think that they can keep putting a bandage on their problem with inexpensive solutions. Because they don’t see your value in relation to their life. This is where you have to play the teacher. And not that Charlie Brown teacher. That never works. I know.
See, I have a friend who needs a new website.
It looks fine to people cruising by in their internet cars.
It’s what’s under the hood that is all full of bunk.
They have a vintage 90s website. Although it was made in 2004. Like the original web designer is still making 90s websites and people, for some inexplicable reason, are buying them still. But that’s another topic for another day.
So, back to the website. They can’t edit or update it by themselves. They can’t blog on it. They can’t post videos on it. Like can’t do anything they should be able to do with it in this day and age without paying the 90s designer an hourly wage to update it.
My friend then decides to combat this to go out and start populating You Tube with videos, and go on another site with a blog and another website to post picture, and so on.
It’s strategically wrong, but also silly.
The solution is, of course, a WordPress site. They would be able to do all these things by themselves, once they get it set-up. But getting them to see that their time is more valuable than the cost of a new website is tough.
The only way to crack this egg is through education. They have to see how it will save them time and money with move to WordPress. And sometimes this is considered too costly to us as a service provider because education ain’t free. We can educate though our blogs. And through examples of benefits. But one-on-one education is tough.
One way to combat this is with a free blog series. Roll it out over a few weeks educating your audience on the benefits (not the features) of your service and why it will save them money in the long run.
And the focus of every blog post has to be about them. It is always about them. How you can help THEM, how you can save THEM time, how you can save THEM money, how you can make THEM look good, how you can make THEIR life easier.
When you make it about THEM, you should really have no problem with an excited client who can’t wait to buy in to what you are offering.
Ask yourself if you are showing them how awesome their future is going to be once they buy in to your business.
