TAKEAWAY: Just in time for all those Valentines out there today: a fun iPad ad in The New York Times, courtesy of Galaxy Samsung.
Just in time for Valentine’s Day, a great advertisement in The New York Times’ iPad edition.
Take a look at how Samsung’s Galaxy has created a game just for today: it is called a Love Note. See the video and follow the finger as you click on the vertical ad, then move on to the game, yes, Cupid is there too.
But the best part if that this “mini website” (a true advertising suite) has an option to read New York Times articles, all about love on this special day.
Here we have the type of fun advertisement that is crafted uniquely for the iPad.
It works well.
It is in advertising suites like this one where I see the potential for creative presentation of advertising messages that can fulfill two functions at once: emphasize the importance of storytelling within an ad, while providing substantial revenue.
In this case, you may add “fun” to the mix.
Happy Valentine’s Day to all!
