The idea is to edit some special Blu-Ray versions, which will be leased by customers.
Covered with a fragrant black film, that by heating in the drive will wipe ink and scent the room with the smell of pizza. Once the film is completed, the disc will have then the appearance of a pizza with a message written on it:
"Did you like the movie? The next will be even better with a hot and delicious pizza from Domino's. "
