Big companies pay their designers a lot to make a logo that could speak for their brand. Designers work very hard and bring in some logo designs out of which a logo is selected after trimming, editing and chopping some design parts.
The team which gives the final logo the approval are a bunch of intelligent people who are usually busy making the company very big exponentially. But have you ever thought how a 5-year old innocent kid who has no bias opinions of any brand in this world would think about a logo?
Designer Adam Ladd recorded a small video showing how his daughter analyses and thinks about big brand logos.
The video is fun to watch and it reveals some really amazing things about design theory and the thinking process of an innocent human brain
