Creativity Magazine

9 Tips For Creating Infographics

By Mrstrongest @mrstrongarm

What’s an infographic? Consider the following definitions:9 Tips For Creating Infographics

A chart, diagram, or illustration that uses graphic elements to present information in a visually striking way.

A chart, graph, or other image accompanied by minimal text, intended to give an easily understood overview, often of a complex subject.

Infographics are the chocolate chip cookies of the internet. (They go down easy– or at least they should.)

9 Tips For Creating Infographics

Visually striking, minimal text, easily understood, enjoyable.

9 Tips For Creating Infographics

Building on those elements, I came up with 9 tips for creating a infographic. Here they are– in an infographic:

blank vertical space, 24 pixels high
9 Tips For Creating Infographics

Here are the 9 tips listed roughly in top-to-bottom order:

9 Tips For Creating Infographics
9 Tips For Creating Infographics

1. Write a catchy headline. One that gets attention, makes people curious, and gives a clear idea of what the infographic is about.

9 Tips For Creating Infographics

2. Leave plenty of white (negative) space. A busy infographic is off-putting, hard on the eyes. If that’s the case, people will just scroll on by.

9 Tips For Creating Infographics

3. Create the infographic for your target audience. You’re a brand trying to engage prospects. Create infographics geared to their needs and interests.

9 Tips For Creating Infographics

4. Keep text to a minimum. Using visual elements to communicate your data will give it extra impact. Data visualization expert J. Ford Huffman:

9 Tips For Creating Infographics

“… the text and the image must reinforce each other. Each must show or tell what
the other cannot… Few readers want to read more than they have to read… My hunch is that if a graphic is text heavy, its visual isn’t doing its job well, and/or the writer didn’t know when to stop writing.”

9 Tips For Creating Infographics

5. Stick to a single topic. Multiple topics can make the infographic cluttered and overlong. Cardinal rule: it needs to be easy to understand.

9 Tips For Creating Infographics

6. The information should flow like a good story. The graphic elements should guide the reader’s eye through the story from beginning to end.

9 Tips For Creating Infographics

7. An infographic is like a term paper. You’re making a case by presenting facts and data. You need to vouch for that information by citing your sources. This is typically done by listing the relevant URLs below the infographic.

9 Tips For Creating Infographics

8. I hand-lettered this particular infographic to give it an organic feel, but most infographics use computer fonts. Use two at the most. Using a lot of different fonts creates disharmony. Make sure the smallest type (font size) will be legible.

9 Tips For Creating Infographics

9. You’re a brand, and you hope people will share your infographic and give you exposure. So be sure to include your logo and/or your website URL on the infographic.

9 Tips For Creating Infographics

One bonus tip: Limit your palette, i.e., don’t use too many colors, and make sure the colors you do use are compatible with each other. You want your infographic to be visually striking, yes, but you also want it to be harmonious– and that means easy on the eye.

blank vertical space, 24 pixels high
9 Tips For Creating Infographics


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • FFS Friday - Emergency Tribe

    I've mentioned before that I feel alone most of the time, like I don't have a tribe. Over the last few weeks I've come to realise that whilst I don't have an... Read more

    9 hours, 19 minutes ago by   Glossqueen
    HAIR & BEAUTY, SELF EXPRESSION
  • Joshua’s 10 Most Listened to Albums of 2018 – Pop/Rock!

    Joshua’s Most Listened Albums 2018 Pop/Rock!

    I listened to a lot of fun music in 2018, some of it brand new, some of it holding over from years past, and some really in a kind of rediscovery way. And as... Read more

    18 hours, 4 minutes ago by   Phjoshua
    LIFESTYLE, SELF EXPRESSION
  • Video: Backpacking Sequoia National Park in California

    Video: Backpacking Sequoia National Park California

    Sequoia National Park is one of my favorite parks in the entire U.S. system. It is an utterly spectacular wilderness that has a lot to offer visitors,... Read more

    The 14 December 2018 by   Kungfujedi
    OUTDOORS
  • Friday 14th December: Jane Hales

    Friday 14th December: Jane Hales

    One of my favourite stories about Evelyn de Morgan is when her sister, Mrs Anna Stirling visited the Russell-Cotes at Gallery and saw their massive painting... Read more

    The 14 December 2018 by   Kirsty Stonell Walker
    CULTURE
  • Give The Tennis Gift That Keeps On Giving: Court Crate

    Give Tennis Gift That Keeps Giving: Court Crate

    I only know one person who actually enjoys spending hours (and hours, and hours…) at crowded stores in search of the best deals on tennis-y Christmas gifts…yeah... Read more

    The 14 December 2018 by   Jen Campbell
  • Gifts For The Beauty Lover–No Matter What Your Budget Is

    Whether your shopping for your mom who wants a luxurious facial serum, a friend who loves nail polish, or your girlfriend who asked for a new blush... Read more

    The 14 December 2018 by   A Girl In La - Style Blog
    DIARIES, LIFESTYLE
  • Adjusting Obsessions

    Adjusting Obsessions

    Things are going to be quite different around these parts going forward. Obsessions have adjusted and I figured it was time to update my blog to match my curren... Read more

    The 14 December 2018 by   Seliharris
    SOCIETY

Magazines