Social media platforms are slowly becoming one of the core facets of digital marketing, throwing forth unparalleled value to millions of consumers. If you are not using the benefits of social media collaboration, you are using an excellent marketing tool.
Social media marketing platforms is one of the best ways to connect with your audience, build your brand, increase sales, and drive website traffic. It allows you to considerably improve your brand awareness using different types of content that includes videos, photos, stories and much more. About 91 per cent of marketers reported that their activities in social media improved their brand awareness and enhanced user engagement significantly.
Importance of social media for your business:
Cost-effective
Social network campaigns can be the most cost-effective way to execute an advertisement campaign. You can raise the conversion rates dramatically only by spending a little capital and time with solid social media management plan in place.
Engage with your customers
Social media marketing is best way to keep consumers interested and connected. Social media collaborations create two-way communication with your audience and prospects. Make sure to hire an expert social media team to get the most out of the platform.
Improve brand loyalty
You are more likely to improve consumer satisfaction and customer loyalty by communicating with your customers via social media. It is a leading forum for advertising promotions and not just to promote the products. Social media platform create communication outlets for customers where they can reach the company directly.
Healthier customer satisfaction
In the networking and collaboration process, social media plays a significant part. Clients enjoy the fact that they get an updated reaction while making comments to your page. It takes some time for a new brand to create a good reputation in the mind of customers.
Marketplace awareness
Responsiveness to the market is one of the easiest ways to fulfil the consumer's wishes. S ocial media collaboration can help you get details about the business and deeper understanding.
More brand authority
A solid social media management plan helps you create a good impression in the minds of consumers. Interactions with your customers frequently show their interest in you and your business. You can advertise for yourself as you have a few happy clients.
One of the advantages of social media is that it helps to boost traffic to the website. The higher quality content you share, the more traffic you create.
Enhanced SEO rankings
When your team create and post content, your followers can share your content with their connection and create the opportunity for new people to see your content. It creates brand awareness and drives more leads towards your page. Thus, the traffic on your site will increase meaning that your content is reaching to more people, which will ultimately improve your SEO rankings.
Members of Marketing Team
Let us see how different members in a marketing team collaborates for planning and executing social media activities.To manage social media operations, you can hire one or many social media teams. Remember, the benefits you will be getting from social media will depend mostly on the media teams you hire.
Different team member in social media team work together as follow:
Social media manager
The Social Media Manager is a dedicated employee who understands your company and the brand very well. A manager of social media teams is responsible for both company's brand & product, and the social media teams.
The content creator
The content creator in the media management team is an integral part of the team. A content creator creates the content people want to see. He/ she is someone with a responsibility to create unique and new content for your business daily.
The community manager
The community manager's responsibility in the team is to interact with the audience personally. The community manager handles the engagement on your social media platforms and outside your platforms. In simple words, your community manager should be there to answer questions wherever there is mention of your brand.
The social media advertiser
The social advertiser is an expert in social advertising strategy. He/ she has a strong sense for budgets, trends, targets and a deeper understanding of all social media platform.
Graphic designer/ video editor
With the rise of video content, a graphic designer is playing a crucial role in your social media management team. Other days to day job of a graphic designer includes creating images, logos, and illustrations.
A social media campaign demands time, commitment, and cooperation of your team members. Your social media team need to work together to make sure that your money and effort doesn't go in vain.
Famous social media companies/ social media influencers using social media collaboration tools
Adobe is one of the leading organizations to build digital media. To markets its goods, the company uses social media to communicate with software users. Adobe uses LinkedIn to collaborate with experts and to hire new employees in particular.
The key to the growth of Google as a business is the opportunity to connect new users with the information they need most. In its social media campaigns, the company uses the same approach. Google uses its social media channels to demonstrate how its apps boost people's interactions.
It is another major digital firm that has earned social media campaigns from B2B. Cisco has a separate Twitter page where it posts news, developments, and progress in technology. The firm has several videos about service providers, business patterns, marketplace strategies, and product testing, which also stand out on YouTube.
GENERAL ELECTRICS (GE)
The global industry of social media performs exceptionally well. Its content is more concerned with engaging its large population and less about the GE brand. This form of advertising is ideal for the growth of B2B marketing.
SALESFORCE
The organization distinguishes itself by emphasizing the workers' gratitude rather than on the marketing of their goods and services. A look at the Facebook page of the organization tells you how it embraces its staff. By expressing their love for their work, the community is keen on you as happy work.
As seen on their Twitter accounts, the big tech corporation knows how best to use innovative social media activities. IBM is excellent at building visibility for the brand, distribute innovative and new content that reflects the past of the company, its staff, and its consumers.
How do you collaborate on social media?
You may interact with various type of people on social platforms, but you can't establish social media collaboration with any of them. When you barely know them, it is hard to support somebody's company. The method of "what's there for me" contributes to marginal results.
This kind of media collaboration takes place whenever you pay an influencer to promote your brand in their network of social media. It is most common on Instagram, but any site. Nearly 40% of Twitter users say they bought an influencer tweet directly.
Gifting Influencers
Why not give one as a present if you have a wonderful thing and feel that a person would enjoy it? If you use this tactic, it's crucial to determine the influencers. In reality, they might post something terrible, if you give in anything they don't like.
Influencer Contests and Giveaways on Instagram
Instagram competition has 70% more followers than non-contestants for three months. Gifts are a perfect way to expand the visibility of the ads in social media. Figure out how to offer freebies.
Here are some fantastic Instagram collaboration ideas:
- You may ask participants to share pictures of your product with the hashtag
- You may ask for certain kind of contributions, like endorsing, tweeting, or enjoying the role of your influencer to win
What are social collaboration tools?
One can use Social media collaboration tools to facilitate the exchange of information, initiative exchange, and community responsibility for this document together. Companies may use these social media marketing tools to enhance the communication between customers and team members and build trust in the organization. Media collaboration tools work well to improve specific business processes, manage tasks on time, professional projects and networks with other colleagues in the organization and much more.
How do you do a brand collaboration?
Phase 1: Proposal
In this stage, you suggest a partnership, proposals to for working together. Also, you can use all the data, reports, or media that you have. These numbers may allow the company to clarify why they want to work or partner with you.
Phase 2: Contract
After the recommendation, you usually arrive at a contract point, given the company goes ahead with your partnership. In the deal, the company technically points out what you intend to do by partnering. The contract is usually short, sweet, and to-the-point.
Phase 3: Product Selection & Shipping
You can submit the list of products to the company after the deal is concluded and signed by both parties. A brand selection has to be strategic from a variety of points of view, some of which may include: tool preparation, venue, the aesthetics of the company, and your own.
Phase 4: Content Creation
You may need to schedule the shoot from the time of arrival, arrange with a photographer, develop the video, change and, if the contract terms and conditions are specified, give it to the company for approval. Some manufacturers tend to format their images to match more with the brand's aesthetics.
Phase 5: Posting
The company provides instructions for posting in the contract to include appropriate and essential hashtags, photo tags, and text. Brands also provide you with monetized or trackable links in your Instagram posts.
Phase 6: Payment & Completion
You'll get payment from the company after your post goes online. Keep up with the organization and thank them for partnering with you. You can also offer to work with them again.
Some of the social media collaboration apps:
1. SocialBee
SocialBee offers tools, training, and marketing team to support you with little work and get new leads.
Features:- Manage Engagement
- Users and Permissions
- Manage Campaigns
- Brand Safety
- Give Analytics
- Content Curation
- Manage Sharing
- Content Calendar
- Content Library
- Ads management
- Shared Inbox
- Approval Workflows
2. NapoleonCat
NapoleonCat is a social media collaboration tool for customer support and promotion. It is the best way for agencies, advertisers, and businesses to:
Features: Pricing:- Free
- 2-week Trial
- Standard:$21 billed annually, three profiles, one user
- Pro:$42 billed annually, three profiles, one user
Integrations:
NapoleonCat currently integrates with Messenger, Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.
3. Sociamonials
Sociamonials is a social media collaboration tool that lets users raise revenue from popular platforms like Instagram, Facebook, Linkedin, Twitter, and Youtube. You can create your customized organizational statistics and generate a pixel code for download on your pages. The most vital feature of this platform is the opportunity to connect resources to the new and latest CRM automatically.
Features:
- Auto Publishing
- Content Management
- Customer Engagement
- Analytics
- Brand Tracking
- Posts Scheduling
- Multi-Account Management
- Multi-User support
Publer is a social media collaboration tool. Marketers, Freelancers, Agencies, and Brand Managers make use of the software.
Features:
- Content Management
- Customer Engagement
- Brand Tracking
- Analytics
- Auto Publishing
- Multi-Account Management
- Posts Scheduling
- Multi-User
- Free: $0 / month
- ARGENTUM (silver):$10/ month
- AURUM (gold):$20 / month
5. ContentStudio
ContentStudio is a content marketing tool for digital creation, publication, and expansion. It is the best way for content discovery, analytics, publishing, planning and automation to help marketing teams work together efficiently.
Features:
- Content Management
- Brand Tracking
- Social Media Monitoring
- Multi-Account Management
- Customer Engagement
- Multi-User support
- Posts Scheduling
- Pro plan:$49 / month
- Small plan: $99.00 / month
- Medium plan: $199.00 / month
- Large plan: $299.00 / month
Loomly is a social media collaboration tool to help team members grow brands online through publishing & analytics features.
Features:
Pricing: Integrations:7. Plannable
Now you can get rid of those endless email threads and avoid losing track of critical feedback. You can also discuss the social posts with team members and clients right away.
Features:
- Content Management
- Auto Publishing
- Analytics
- Customer Engagement
- Brand Tracking
- Posts Scheduling
- Multi-Account Management
- Multi-User support
- Social Media Monitoring
- Free plan:$0 / month, unlimited workspaces, unlimited users, first 50 posts
- Starter:$39 / month, one workspace, three users, self-service, unlimited posts
- Premium: $99 / month, five workspaces, seven users, self-service, unlimited posts
- Enterprise: Contact
Sendible is a social media collaboration tool that works well for managing social media marketing activities. Easily curate tailored posts for each platform and collaborate with your team members.
Features:- Social Media Management Software Features
- Content Management
- Brand Tracking
- Auto Publishing
- Analytics
- Multi-User
- Customer Engagement
- Multi-Account Management
- Posts Scheduling and time
- Group Calendars
Users can integrate Sendible into any platform like Twitter, Facebook, Instagram, LinkedIn, YouTube, and many more.
9. Agorapulse
Agorapulse is a fantastic social media collaboration platform to interact, publish information, read, collaborate, and post. It tracks all discussions about the products on social channels so that you can better understand what people are talking about you.
Features:- Brand Tracking
- Content Management
- Auto Publishing
- Analytics
- Multi-User Collaboration
- Customer Engagement
- Social Media Monitoring
- Multi-Account Management
- Posts Scheduling
Conclusion
These are some of the most amazing social media collaboration tools for the marketing team to plan and execute the social media management activity for a company or a brand/ service. Based on your company size, budget and team, you may opt for any of these social media collaboration tools that give the ability for all the team members to collaborate and discuss the social media marketing activities.
Questions asked while looking for social media collaboration tools:
Regina is Guest Contributor at Sprout24 and Web content analyst at Ad Week. She loves writing about sales and marketing software reviews in business that help them in a big way with driving conversions.
