Tech Magazine

Klaviyo Vs Mailchimp – Who is Great with Shopify?

Posted on the 14 December 2021 by Ankit Prakash @ankitpr89

Both Klaviyo and Mailchimp are marketing automation software designed to help businesses. In this blog, we will be comparing Klaviyo vs Mailchimp on the basis of features, pricing and more.

Klaviyo Overview

Klaviyo is a simple, unified, and cloud-based marketing framework that enables eCommerce marketers to target, configure, track, and optimize marketing campaigns, email and Facebook campaigns too effectively and efficiently. It promotes segmentation without using conventional tools like spreadsheets and drawing data from established eCommerce sites, including the POS and other marketing applications.

The robust but simple marketing framework includes segments, site tracking, autoresponders, client profiles of 360 degrees, custom fields of business, drag-and-drop email templates, ROI reporting, and 1-click integrations. Thanks to the efficient segmentation functionality, the right message is delivered to the right customers. It removes the equation's confusion, and lets companies target what their consumers are searching for, like recent sales, website surfing, email history.

Mailchimp Overview

Mailchimp is a world-famous email marketing platform that provides generous plans for small businesses and can handle large amounts of email for large organizations. Known for its affordable plans, Mailchimp also provides business-enhancing analytical functionality and powerful technology tools. It allows customers to use email to communicate with their clients and potential customers, quickly and reliably advertise their goods and services to turn leads into actual selling. Mailchimp is a powerhouse in the market for email marketing solutions that is incredibly easy to use and extremely inexpensive.


Fundamental Difference between Klaviyo and Mailchimp / Is Klaviyo better than Mailchimp?

Both Klaviyo and Mailchimp may be part of the same marketing automation community, but they are worlds apart when it comes to features of Klaviyo vs Mailchimp.

Klaviyo appeared to have overturned the dominant field of email marketing in the upset of the century. As long as Mailchimp provides a robust marketing platform, this newcomer is poised to gain the coveted title with Klaviyo's forward-thinking automation and data-centric feature set.

That said, for everybody, Klaviyo isn't right. Mailchimp can perfectly fulfill your needs - and at a reasonable price when you're searching for a primary email marketer platform and don't think you'll want to know analytics too much. Klaviyo is suggested if you wish to develop some richness but don't mind paying a premium.

Use Mailchimp for:
  • For mid-range budget
  • Not super-advanced analytics
  • Something simple and straightforward
  • DIY email building support
  • No in-depth integrations
Use Klaviyo for:
  • Truly advanced software for email automation
  • Immersive range of marketing tools
  • Predictive analysis and advanced reporting
  • Expensive
  • State-of-the-art integrations
  • It takes time to learn

Which is better, Mailchimp, or Sendinblue?

In several ways, Sendinblue and Mailchimp are close. They both aim to provide their clients with the best user experience-both the software offer free plan to get started.

They are very similar in terms of design and usability. With its superior analytics and reporting capability and the fact that its paid plans are less costly and have a more excellent value for your money, Mailchimp has pulled forward.

What is better, Mailchimp, or Constant Contact?

For its simplicity, advanced function, and personalization, Mailchimp is the simple winner. In contrast to Constant Contact, the plan also includes a free plan and lower-paid options.

It also takes a step further to give Constant Contact a complete takeover with unlimited image hosting and reporting. However, Regular Interaction is the best choice if you value call support and robust customer support.

It depends on your particular business requirements to select one email marketing approach over the other in the long term. That's because both Mailchimp and Constant Contact have their fair share of advantages and drawbacks.

Klaviyo vs Mailchimp: Features Comparison

Klaviyo vs Mailchimp: Ease of use & editor

Klaviyo is, without a doubt, one of the smartest email marketing platforms on the market. Its elegant drag-and-drop email builder makes it simple for you to generate emails. You just have to select a template that fits your campaign to get underway. Do you want an extra personal touch in the email address you've just created? Klaviyo can drag your online store's color theme and branding into your emails to give you a precise touch, as the platform automatically connects with your website. The plus point is that you are not paid extra for this feature.

In contrast, Mailchimp also features an easy-to-use interface with simple navigation support. If you are a novice, Mailchimp is the perfect choice for you because of its step-by-step approach to producing emails. Mailchimp is more versatile than many other email marketing tools. E.g., it's up to you to create an email first or add sender information and select recipients first. Thanks to Mailchimp's drag-and-drop editor, editing emails (edit text and change photos and designs) is simpler than ever before.

Klaviyo vs Mailchimp: Design and Flexibility

Klaviyo's UI is a lot more modern for customers-and thus more complicated. However, it's the same for the course, provided that Klaviyo's feature set is a little more versatile in several respects.

A lot is going on here. It allows for a steeper learning curve and greater leverage over the platform until you understand what you want.

On a strictly aesthetic front, Klaviyo merely is more vibrant than MailChimp, which can have more than an effect than you would expect, considering the significant influence that colors can have on everyone mentally.

Mailchimp is pretty unique among the tech systems these days: it's incredibly minimalistic, almost defective. Office applications like Microsoft Word influenced the design team, and the effect is an aesthetic that straddles the gap between beauty and boredom.

Don't get it wrong, the concept of Mailchimp and UI is well done, but there's a lot of finesse. It's uninspiring but straightforward: it's all in black and white, except for the green action buttons and the occasional color splash in the charts.

Klaviyo vs Mailchimp: Email marketing features

Klaviyo provides more than 30 brand-new layouts that simplify you to send a message to your subscribers in a powerful way.

To select a template to create your account, you need to go to the Email Templates tab and then press the Create Template button. Here you may select a design that fits your needs and modify it by modifying text and photos, inserting new fields, etc.). You can also import your custom-coded templates if you are not happy with the existing templates.

Overall, Klaviyo's email development process seems pretty straightforward. In contrast, Mailchimp provides more than a hundred designs, far more than Klaviyo does. Mailchimp also helps you to tailor these designs to the needs of your campaign. Still, if these hundreds of choices don't work with your system, you can even custom-code your own Mailchimp designs.

Mailchimp also offers you an email preview option so that after you've finished making an email, you can see how it appears on various platforms (such as smartphones and PCs) and particular email clients (such as Gmail and Outlook).

Klaviyo vs Mailchimp: Signup forms

Klaviyo has a form catalog from which you can get pre-built forms that can be personalized as well. You can build three forms - pop-up, flyout, and embedded - on web and smartphone models. If you don't like the models, Klaviyo also lets you build your type from scratch.

In contrast, Mailchimp's form development process appears to be a little difficult for beginners since it creates code for their signup forms to embed it on the website. If you need an embedded form, press the embedded form to take you to a code page to paste it to your website.

Klaviyo vs Mailchimp: Landing Pages

Klaviyo landing pages are packed with everything you need to extend your list and maximize sales. You can create things like flyouts, pop-ups, and embedded shapes on landing pages. You have 300+ pre-made shape models to pick from for a responsive drag-and-drop builder. Simple to customize with various fonts, textures, backgrounds, and designs. You should apply custom HTML to your pages as well. You will have the option to aim forms to unique audience lists that improve customization features. If it's by exit purpose forms, scroll-based, or time-based form prompts, you can grab and max your set.

Klaviyo also provides a comprehensive performance of each of the Lead Pages. And you can conduct automated A/B testing to build streamlined templates and material. However, it has minimal potential to build a landing page. And the little it takes a while to know how to do it. It's all under 'Preference Pages,' and they're called 'Subscribe Pages.' You can combine LeadPages with Klaviyo to create interactive landing pages.

All users of MailChimpcan access the landing page templates.

They're selling a handful of templates, not more than 10. The landing pages are pretty simple, but that doesn't mean they aren't elegant. Pre-made templates include a drag-and-drop landing page builder that is responsive and simple to modify. You can add text, photos, social media buttons, products, promotion codes, videos, etc. It provides the option to build a range of sub-domains for your landing pages associated with your product.

You can also track your landing pages with Google Analytics or your monitoring via MailChimp. You can also enable the automation on the landing pages using the automation editor. Yet, they need to improve the number of landing page layouts.

Klaviyo vs Mailchimp: Ads Management

Klaviyo provides one of the most sophisticated automation features. To create automation flows, navigate to the Flows tab, and create what you want to automate, such as welcome or birthday notifications, abandoned cart emails, or post-purchase follow-up techniques. You can also find helpful tools under the Flows tab, such as searching for ideas and exporting analytics.

In Klaviyo, you can quickly evaluate various items, such as content, subject lines, or the pacing of emails in a sequence. Unlike other email marketing software, Klaviyo syncs and shows more info. It helps you use consumer information such as gender or birthday to provide extremely customized Ads and targeted reviews. It also lets you watch subscribers' behaviors in real-time so that you can activate automation based on their behavioral data.

In parallel, Mailchimp offers marketing automation tools. In its well-organized contact services, the platform guarantees that the clients get the right Ads at the right time.

Like Klaviyo, Mailchimp also helps you to watch your subscribers' real-time behaviors (such as what links they clicked on or what they ordered from your site) so that you can automate Ads according to their interests.

Dozens of pre-built automation models are also available in Mailchimp, including welcome sequence, birthday or anniversary notes, abandoned cart texts, product reviews, and more to help get started. With the workflow editor, you can even build your automated email.

However, such automated emails are only open to paying users of Mailchimp.

Klaviyo vs Mailchimp: Spam & Design testing

Klaviyoprovides the A/B evaluation feature for both promotions and flows. You can quickly test various variants (subject lines) and material to optimize your message and submit time.

Klaviyo is a free app that lets you monitor your email variations. You may create as many as seven email combinations at a time and set them up for split checking. You need to determine your audience's scale and the timeline for the A/B testing process. The site often randomly picks a winner based on the open rate or the special click rate (whatever you choose)

Mailchimp offers enhanced A/B test capabilities, but only through its paid plans. All paid plans allow you to split-test each of the four factors, including the subject line, by name, topic, and time. However, with Mailchimp's Premium plan, you can break the eight campaign variables test against each other.

You may build up to three combinations in Mailchimp's paid plans (for example, three subject lines). The winning edition will be chosen randomly based on clicks, opens, and overall sales.

Mailchimp vs Klaviyo: eCommerce features

Klaviyo's native integrations help you extract unlimited data from your eCommerce site without any hidden costs. If you're using a custom framework that isn't part of Klaviyo's integration directory, Klaviyo makes it simple for you to build direct integrations with other platforms.

The eCommerce CRM provides each contact with a log to centralize customer data and help traders know the real customer lifetime value. They are taking advantage of these user data and Klaviyo's predictive analytics to create a more customized experience for prospects, leads, and consumers.

MailChimp's Consumer Journey Designer lets eCommerce traders launch a dialogue with consumers and keep it running automatically. MailChimp provides welcome automation (to meet up with a new subscriber), date-based automation (to hit users on a specific date), behavior-based automation (based on client interaction), and RSS-based email automation.

Klaviyo vs Mailchimp: Shopify Integrations

Klaviyo seamlessly combines useful data with Shopify to help your eCommerce store expand. Plus, it's a powerful method to help stores improve web conversion through tailored email and social media marketing.

You can no longer combine ECommerce stores with MailChimp. Instead, they would need to use a third-party vendor to connect their Shopify store to their MailChimp account.

Integration is still open to stores that still use it, but it is not available to other organizations that have never used integration in the past. Removing a MailChimp account from a Shopify store can interrupt product review campaigns, and it's not easy to work with.

Klaviyo vs Mailchimp: Reporting

Klaviyo lets you have an eye on the leading indicators of your campaign, such as the number of clicks, bounced posts, and unsubscribe rates. In Klaviyo, you can conveniently track the success of your campaign under the Metrics portion. The Analytics dashboard lets you display your metrics in many ways, like a line or bar graph, a chart, or only a single number. Choose one of these and build your card. You can also drag all the cards together and take the ultimate screenshot.

Mailchimpalso publishes comprehensive and easy-to-understand reports. Not only does it allow you to log opens and clicks of your emails, but you can also compare your performance to industry trends to assess your success. If you want to know your campaign results or search for great-picture insights, Mailchimp is happy to support you. Mailchimp doesn't provide a predictive algorithm, which ensures that you can't watch the best clients, so it doesn't matter whether you're a novice or whether you don't have an e-commerce shop.

Klaviyo vs Mailchimp: Email Deliverability

There were no details available on Klaviyo's delivery volume.

Mailchimp's overall delivery rate is appreciable as it enjoys a slightly higher sender ranking of 97.5 percent, while its overall delivery rate is 84.9 percent.

Mailchimp's spam rate is close to 13 percent, while 68.5 percent of emails sent via the platform are likely to land in Gmail's Primary Inbox.

Klaviyo vs Mailchimp: Integrations & extras

Klaviyo has more than 45 integrations, including Mailchimp integration, which is very cool. The app can be integrated with several prominent industry names, including 3dCart, Amazon Marketplace, BigCommerce, Constant Touch, Facebook Ads, Magento, Salesforce, Shopify, WooCommerce, Zoho, etc.

On the other hand, Mailchimp is unbeatable in this segment, as it has a vast library of about 800 integrations. With Mailchimp, you can interact with almost any huge CRM, e-commerce, and social tools out there, such as BigCommerce, Magnet, Square, WooCommerce, and others.

You may also use Zapier to link Mailchimp to thousands of utilities or use to connect to tools like Google Sheets and Slack.

Klaviyo vs Mailchimp: Additional features

Klaviyo vs Mailchimp: List management

You can create a list in Klaviyo in simple steps. Click the Lists and Segments tab to do this, and then click the blue Build List / Section button on the screen's upper right side. Next, please create a new list of contacts and add them.

In Mailchimp, you can quickly build and handle several client lists at once. However, if you have the same contact with various databases, you have to pay for each list's contact, which seems a little pricey.

Multiple lists come in handy if you're juggling different types of works, so if you're working with only one project, you can use a single list and tag contacts to coordinate them.

Apart from lists and tags, Mailchimp connections may also be grouped using segments and classes. However, too many choices for arranging contacts can cause problems for certain people, although this depends entirely on one's personal preference.

Klaviyo vs Mailchimp: Segmentation

In Klaviyo, you can create a section based on behavioral or transactional data such as page visits, email updates, requests, invoices, refunds, or other user activities. It also helps you make event-based segments, for example, when your buyers make their first purchase.

If you search further, you'll find that Klaviyo often helps you create super-specific segments (for example, people who viewed your online store last week or people who purchased T-shirts 10 times in December).

Mailchimp, on the other hand, also offers a good segmentation option, but not as extensive as Klaviyo's.

Mailchimp gives you the ability to create segments based on public data such as who opened an email, clicked on relevant links in the advertisement, made a purchase, etc. You may also create a section focused on the website and social media activity of your subscribers.

However, if you want some next-level segmentation, you need to spend extra bucks to get Mailchimp's expensive Paid package, which comes with enhanced segmentation. This specialized method allows you to build complicated segments.

Klaviyo vs Mailchimp: Customer Support

Klaviyoprovides manuals, webinars, and tutorial workshops, step-by-step guidance to help you understand the platform and fix issues. You should reach Klaviyo's support team via email during office hours. Klaviyo responds quickly to your queries. Alternatively, you can even have access to live chat. All you need to do is click on your username, and it is listed below the Account tab. However, there is a shortage of phone service.

Mailchimpstill provides pretty decent features, but you can only get in contact with the organization by email or chatting with the first two plans, i.e., it's essential and standard. However, when you switch to your Premium account, you will have phone support as well.

Klaviyo vs Mailchimp: Price and Price plans


Klaviyo provides a range of enterprise pricing choices based on the number of contacts you choose to use. Here are the following details:

  • Free (10 contacts)
  • $25/month (300 contacts, includes unlimited email sends)
  • $50/month (600 contacts, includes unlimited email sends)
  • $175/month (3,100 contacts, includes unlimited email sends)
  • $400/month (16,000 contacts, includes unlimited email sends)
  • $700/month (46,000 contacts, includes unlimited email sends)
  • Pricing by quote for more than 151,000 contacts

Mailchimp is offering the following price plans:

New Business Plan - free plan

Develop competent and gorgeous promotions and marketing automation free of charge without coding or design experience.

Growing Business Plan - $10 per month (taxes may apply)

  • Unlimited sending out
  • Access to the phone support team;
  • Specialized test tools
  • The Email distribution by time zone
  • Predicted demographics;

Pro Marketer Plan - $199 per month (taxes can apply)

The additional plan includes enterprise-level capabilities for high-volume senders such as comparative reports, multivariate research, and more.

Use cases by different business type:


Verified user

I've been using Klaviyo for quite a while now, and I have to admit that I liked it. I had no idea when I began using it, but I thank all the necessary emails that have been explained to me to make it simpler. It was very user-friendly, quick to run, and provides impressive functionality that any e-commerce platform could need.

Work runs seamlessly, and I even built a dynamic flow with limited tension and effort. Therefore, the presence of the website is so clear that you can group your clients based on their involvement. For these segments, I can give them tailored emails that could be transformed later. I always loved their customer service, too.


Verified user

Mailchimp was the culmination of lengthy, thorough study and managed to beat many more sophisticated platforms simply because it was simple. The tasks are well-organized and kept on a single dashboard, which is so simple that it takes a few minutes to work for your hands around. Campaigns are streamlined and conveniently set up, models are personalized adequately, social network functionality is robust, and the information base is fantastic. Yet, bear in mind that what you get is what you've paid for.


Mailchimp and Klaviyo look more or less like identical email marketing platforms, but they're nowhere near each other when it comes to features.

Go to Mailchimp if you have an ordinary budget and you're searching for something simple and user-friendly with a standard analytical method. Mailchimp is the best option if you enjoy creating DIY emails and not searching for in-depth integrations. If you're a novice looking for an email marketing platform to get started, then Mailchimp is the right choice for you.

But if you want fabulous segmentation, sophisticated automation, and predictive analysis, and advanced reporting at a fair price, Klaviyo is the right platform for you. Klaviyo is perfect for you if you love modern integrations and are looking for a wide variety of marketing tools, particularly for an e-commerce shop.

Questions asked while comparing Klaviyo and Mailchimp:

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