Micro-influencers are social media users with a large following who are considered experts in their field. They typically have between 5,000 and 100,000 followers, and their content is highly engaging. Brands often use micro-influencers to promote their products or services, as they are considered more trustworthy than celebrities or influencers with a large following. Brands that use micro-influencers see an average ROI of $6.50 for every dollar spent, compared to $1.80 for celebrities and $1.30 for influencers with a […]
