Winter can be one of your busiest times – especially in the run-up to the holiday season. However, it can also mean quiet times when the sales slump in January and February. That’s why in order to increase profits in your salon this winter, now is the time to start planning. To make the most of it all, busy and slow.
Quick Tips To Increase Profits In Your Salon/Spa
1. Plan Your Capacity For The Run Up To Christmas
How can you make sure you maximise this as much as possible? Can you speak to the staff to work six days a week for 2-3 weeks and extend their break in January?
Click here to get Christmas marketing inspiration.
2. Train Your Staff To Sell More Products
We all know that the right products can make or break the aftercare of many of your services. Winter, in particular, takes its toll on skin and hair so make sure your staff are looking after clients by telling them about the best products for them.
Click here to read more about David Barnett’s Three-Step Retail Selling Technique.
3. November Special Offers & Promotions
If you know you can’t fit in all your clients over the holiday rush, maybe it’s worth putting on some special offers in November and ensure your columns don’t slump then? As you know, many clients wait until nearer the holidays to get their treatments done, but perhaps the more price sensitive ones could be tempted to come in earlier.
Click here to download November salon/spa marketing ideas.
4. Use The Power Of Gift Vouchers
Ensure you have your gift vouchers available and train your staff to mention them at every possible moment. It’s worth sending out an email campaign around this too; gift vouchers are something that your clients could send on to their boyfriend/girlfriend/husband/wife as a gift idea or suggestion. You could also get creative and make up some packages for them to buy instead of just sharing the idea of monetary value.
Click here to read more on the power of gift vouchers.
5. Don’t Hold Off On Raising Your Prices
If you have been thinking of putting your prices up, then do this just before the holiday season so you can capitalise and increase profits during your busiest time of the year.
Click here for tips on how to increase your prices, and here to download an announcement template.
6. Plan For January and February
What campaigns can you put in place to keep your columns full at your quiet time?
Try this ‘Quiet Day Plan’ proposed by Simon Lotinga to drive bookings to your salon.
7. Introduce Some Special Seasonal Services
Now is the time to look at how you can get your clients to spend more money with you, particularly during your busy times. Could you offer special winter treatments or special Christmas packages? Find some great ideas below.
- 12 Jolly Christmas Salon Decor Ideas To Create Moments Of Magic
- 7 Simple And Creative Christmas Competition Ideas
- 7 Simple Christmas Retail Gift-Wrapping Ideas For Salons
- Salon Marketing Ideas: Holiday Edition!
Looking for personalised advice? You can always join Gloria’s Facebook group Knowing Your Numbers. It’s a safe place to ask questions and find out more about numbers in a supportive environment. Got general feedback? Let us know either in the comments below or tweet us @ThePhorestWord! (Pssst! We’re on Instagram too!)
Thanks for reading! #LetsGrow
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Gloria Murray is a Glasgow-based triple award-winning accountant who has also been awarded the Most Innovative Business Advisor in the UK in the 2020 Annual Innovation Awards 2017. Director of Murray Associates Accountants, she specialises in helping small business owners grow sustainable and ethical companies that not only provide a better service to their customers but also contribute to local employment. If you would like to get more business tips from Gloria, you can get a free copy of her printed business magazine by sending an email to [email protected]
