If there is a group of clients who are always loyal to their service providers if they get the best services are the salon customers. Every woman will tell you the struggle they go through in search for the best beauticians if they change their locations.
A good number will confess that they had to move from one salon to another before they settled on one specific one who does their hair, pedicure and any other service which is provided in salons. As a beautician, you need to get the best strategy of attracting and even maintaining new clients. Some of the ways you can use to attract new clients to your salon include:
1. Post photos on your social media
Women are very special species of human beings. They will always want to be sure that a hair stylist is able to do exactly what they want. To prove to them that you are the best customer to them, you can post photos of your final results on your social media.
Talk to your current customers to allow you to take a photo of them looking smart on your social media. Well, some may not be comfortable with their photos on your social media and so you can only post the photo of the nail well done or their head without showing the face. Such photos can attract clients who want to be surer of the level of service to expect from you.
2. Give certificates to attract clients
There are always those clients who once you attract; they will be loyal to your salon for a very long time. You can choose seasons when you can appreciate them. The best way to do it is to give them a certificate of customer loyalty. You can even go ahead to give the certificates to clients who come for the first time on special days like the international Mother's Day.
Such certificates should indicate the name of your salon and your contacts. Any client who receives such a certificate will feel appreciated and will talk about your salon and even ask their friend to come with them to the salon. This is a sure way of attaching new clients. You can use the spa gift certificate template to design for your clients such certificates.
3. Keep the client database
Most beauticians just provide their services then forget about who the clients are. Some stylists who are very poor in communication even go to an extent where they do not even ask their clients what their names are.
This is very wrong. You should know their names and record even their contact in your client database. Once you do this, keep communicating with them. You can be sending them well wishes messages or even suggesting to them what to try for their hair next time. This communication makes them feel special and before you realize, they will be coming with their friends to your salon. You can get different and beautiful contact lists to use online or the contact list template.
4. Give the most convenient booking options
There is nothing that makes a client mad as getting to queue in your salon simply because there are too many people to be attended to before their turn come. This can practically discourage your current clients. The worst happens when a new client is made to wait for a long time.
To save your new clients from this bad experience, you can have a convenient booking method. You know the number of people who can be attended to by your employees and for how long. With this, you can come up with a booking system.
For instance, you can divide your day into say four sections. The client can, therefore, book per session since you know the number of people who can be attended to at the same time. There are several options which you can use as booking platforms.
The major ones are your social media platforms and personal and company telephone line. If you choose to go this way, ensure that you do not allow too much booking which can make your clients queue. If you make your booking method public and convenient, you can attract a good number of new clients.
5. Offer referral discounts
At times, you may have to depend on your already existing clients in your salon to attract new ones. These are the people who will direct their friends or clients in other fields to visit your salon.
For instance, there can be a customer to a given service provider to keeps wondering where the service provider in question gets her hair and nails done. If you have a referral discount, the service provider in this scenario may refer the client to your salon so that she can receive discounts in her next salon visit. You can just make it clear to your existing clients that if you refer a new client to the salon you are going to be given some discount on your next visit.
6. Carry with your business cards always
It does not matter where you are going. Make it your lifestyle to be walking with your business cards wherever you go especially in events. You never know when you will be given a chance to say something to the audiences.
If this happens, grasp the chance and let the audience know that apart from the agenda that has made you gather in that place, you also have a salon. Invite them and at the end of the event give the business cards. Even if you do not address the public, you can still engage the people sited next to you in the church, public service vehicles and to friends. At least ten percent of the people receiving the cards will visit the salon and become loyal customers.
7. Partner with local businesses
This is another idea which can make you have many clients. There are always businesses which are related to your business. For instance, you can partner with cosmetics shops and boutiques. These are the best businesses to partner with. Let your partners refer their clients to your salon. For instance, after a customer has bought say weave from a cosmetics shop, she can be referred to try visiting your salon to have the weave fixed. There are people who for sure are never sure of where they are going to have their hair made after buying the weave. You can get them from this point.
