Too many aspiring entrepreneurs I mentor can talk at length about their innovative ideas and passions, and ask lots of good questions, but never make much progress in building a real business. In my experience, building a business is much more about getting things done than having great ideas. The challenge is to move from ideas to specific goals, to delivered solutions.
In fact, I realized a while back that the challenge is the same in every aspect of your life – moving from dreams to specific goals to accomplishments achieved. Once you learn how to make things happen in your own life, starting a business is easy. For an inspiring story full of specifics on how to achieve goals, I recommend a recent book, “Three Points of Contact,” by Gregory Q. Cheek.
He found his way to entrepreneurial and personal success, after a tough battle with cancer, by applying the same principles and strategy to his business efforts that pulled him out of a personal life-and-death health struggle. I was most impressed with the steps he outlined for turning ideas into goals into results, which I paraphrase here for aspiring entrepreneurs:
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Write down your goals or your dreams. Writing something down is the first step toward moving forward and making it real. Always start your goals with “I,” and put yourself as responsible for each goal. Write all goals in the future tense, be as specific as possible, and make an effort to raise each goal one level higher to set you above your competition.
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Establish a clear visual picture of each goal. You must be able to see it to achieve it. He recommends the following four ways to fully imprint it on your mind – visualize it as often as possible, hold that visualization as long as you can, make your goal statement crystal clear, and maintain it with a calm intensity over an extended period of time.
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List items to achieve the goal, and network now. Brainstorm required activities, order, and prioritize them relative to your goals. It’s time to get the help you need. Ideas can come from one person, but businesses can’t be built alone. The reality is that everyone wants to help – friends, investors, even customers, but you have to take the initiative.
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Set specific milestones with target dates. Grab a calendar, pick a business rollout date, and work backward setting milestones and dates for interim steps. Be as detailed and specific as you can, such that everyone involved can see and understand the path ahead. Post your milestone list in a common spot so you can renew commitment daily.
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Take action now on an item and cross it off. Every small action and achieving a milestone builds momentum. Momentum will drive you and the team toward completing your goal. Celebrate each success, and check off all your milestones to invigorate the team as you move forward. Don’t be afraid to pivot and add new actions as you learn.
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Follow up and finish something every day. Most entrepreneurs work hard, but many don’t follow up often to check for completion. They spend their time on the crisis of the day, rather than the important tasks on the goal list. They eventually lose focus or burn out before crossing the finish line. The best entrepreneurs finish something every day.
Don’t let any of the popular myths about goal setting derail your efforts – vague wishes are not goals, you don’t need goals to win, my goals are all in my mind, goal setting requires special skills, and I have no control anyway. The reality is if you are not working on your own goals, then someone else is keeping you busy on theirs. That approach is not very satisfying in the long term.
Statistics have shown that only three percent of the population have well-defined, clear written goals. This three percent with written goals will earn as much as ten times more than the ninety-seven percent without documented goals. That correlates well with my experience on how many aspiring entrepreneurs ever get beyond the idea stage, and achieve some level of success.
For entrepreneurs, ideas are not goals, and they are not businesses, without the author’s three points of contact – optimism, visualization, and action. With these, I’m confident that anyone can improve their happiness, health, and positivity, and maybe even change the world at the same time. Why not start now?
Marty Zwilling
