SEO tools are the vital asset of an SEO professional or SEO agency. SEO tools not only help you quickly analyze the performance of your website but also help you to collect data, find errors, and fix them.
When it comes to SEO, it is essential to create a stronger SEO strategy.
To create a compelling and result driven SEO strategy, you need to know how your site is performing.
You also need to analyze your competitors' websites.
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SEO tools are there to help you improve the organic performance of your website.
Competitor Analysis
Here are the reasons why you should use SEO tools.
It is quite easy to fall for outdated SEO practices or shady SEO tricks. Such tricks will not do any good, but they look quite obsolete and spammy.
Save yourself from falling in the trap of Dark Side.
You can save your website and still search to beat the competition by doing competitor research.
Use SEO tools with competition research option.This will help you to get a deep insight into your competitors without crossing the thin line of ethical behavior.
You can use tools like Ravel tools, SEMrush, etc. to analyze the strength and weaknesses of your competitors.
Such tools allow you to check the number of backlinks, traffic, and keywords they are ranking for.
You can quickly make the list of high-quality sites from where you can earn backlinks like your competitor.
Backlink Profile:
When earning backlinks, you should stop running blindly.
SEO tools will give you the exact report that you are looking for. Check the backlink profile of your competitors.
Find out which type of websites linking back to your competitor's site.
What anchor text they are using and the authority of the sites.
Once you create the list of competitor's backlinks, start outreach campaign to generate a one-way link back to your site.
This will save you a lot of time and efforts.
Keyword Opportunities:
The more time you spend on SEO, the more complicated, it will be to find the keyword opportunities to build links.
You may go blank and end up with no idea to create compelling content.
SEO tools will help you to find all the old and new keywords your competitors are ranking for. You can also find the related, LSI, or long tail keywords for your website.
SEmrush is the powerful SEO tool that will help you here.
It allows you to research the keyword ideas, and you will always have more ideas to create the next blog post.
SEO Audit:
SEO audits are essential to find out the strong and weak point of a website or blog.
A comprehensive SEO audit reveals the hidden issues that can damage the overall SEO result.
Manual audits are time-consuming, and you need to spend a lot of money on that.
SEO tools are there to save more than 50% of SEO audits.
ScreamingFrog is the best SEO tool for running an SEO audit for your blog or website.
You can use screamingfrog SEO tool to find;
- Broken links
- Issues related to Meta Description
- Issues Related to Titles
- Orphaned pages
- Page server errors
- Page depth issues, etc.
You can quickly generate SEO audit reports for $100/month.
SEO report will display you the list of issues that you must fix on your website.
You can fix everything from backlinks to load speed to on-page SEO.
SEO audit is the need of every blog or business website.
High Converting Keyword research:
Finding a highly converting keyword is not an easy task.
You may try tons of thing such as Google trends, etc. to find the keyword with high search volume.
But it is also essential to find the keywords with low competition.
Many other essential factors plan behind the curtain and affect the ranking.
To find the highly converting keyword, you need to look for what your target audience is interested.
You can do this by finding the answer of user intent such as;
- Buying product
- Free information
- Solving problem
Low, competitive keywords and Keyword variations:
Finding LSI keywords, related keywords, and keywords with little competition is a headache for every SEO professional.
SEO tools are helping even the newbies to find the related keywords and keyword variations to the target audience.SEO tools reveal the keywords that you may never even dreamed about.
You can do it by analyzing the competitor website.
You can also check you won website and find out which are the keywords your site is ranking for and what position you are holding and how much work you need to improve your ranking.
You must use SEO tools to find keywords;
- That your blog or website is already ranking but lacking optimization.
- That your site is ranking, but do not want that.
- Best performing keywords and variations.
Highly-Converting keywords:
If you are targeting the keyword with buyer intent, then you have already won half of the battle.
But, if not, then you should use SEO tools to find the keywords with user intent.
Such keywords always have the higher conversion rate because they satisfy the direct need of the user.
You can use content marketing to generate leads.
Use user internet keywords in your content and add all the necessary optimizations to improve the conversion rate.
SEO tools will help you to find out how your competitors are running content marketing campaigns.
Check the top ranking posts and backlinks.Also, find out how they are using content upgrades to improve performance.
SEO tools will help you gather realistic data and strengthen your SEO strategies.
Track KPIs and SEO Progress:
You cannot just look at the ranking and sleep happily.
You need to continuously track the conversion rate and organic traffic of your website or blog.
You cannot do it on your own.
SEO tools are there to help you do tracking job with ease.
Some of the critical KPI's that you should track are;
When you start measuring the progress of your blog or website on different channels and metrics, then you will have better results than any of your competitors.
Raven tools is the perfect tool for monitoring backlinks and tracking specific keywords.
You can also compare the progress of two different time frames.
Always use SEO tools to track the performance of your keywords.
Data Visualization and Conceptualization:
Data visualization plays a vital role in every industry.
What is Data Visualization?
Rather than displaying the data in numbers when you give it a face using graphs and charts, it is known as Data Visualization.
Data visualization tools are there to conceptualize and analyze the figures quickly.
If you want to track your SEO progress professionally, then data demographics will help you.
SEO tools for Data Visualization:
SEO tools offer you graphics and charts that will help you quickly analyze the result of your efforts.
If you want to explain something to your client, the data visualization will help you a lot.
You can use the tools like tapClick to visualize your data.
Showcase Result to your clients:
SEO tools make it easy for you to showcase the result of your SEO efforts to your clients.
It will be great if you can display the increase is sale or conversion using SEO tools.
SEMRush reporting option is there to help you quickly generate reports for your clients.
Final Words/Conclusion:
If you think that SEO tools are there for backlink or rank tracking, then you need to open your mind.
There are tons of things that you can do with SEO tools and upgrade your SEO skills.
SEO tools are best for;
- Competitor analysis
- Keyword tracking
- SEO Auditing
- Performance comparison, etc.
Do you know any other excellent way to use SEO tools?
Do share with me via comments.
You have questions? Share via comments.
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