The sheer amount of convenience now easily accessible by urban Indians is something that was probably unimaginable a few years ago. Everything from recharging your phone to buying groceries have become effortless. In efforts to create great services for their customers, many among the new breed of startups have been focusing on providing mobile based hyper local services.
Hyper-local services involve collaboration with local service providers instead of creating new services from the ground up. Go ahead and try using some coupons for PepperTap by GrabOn and have your groceries delivered in less than two hours. The two hour delivery time is possible because Peppertap sources your groceries from the local supermarket and doesn’t hold any inventory of its own. It does appear that ‘hyperlocal’ might emerge as the next buzzword in the startup world and for various reasons.
6 Reasons Why Indian Startups Are Focusing On Hyper-Local Services : eAskme
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Hyperlocal delivery involves the collaboration with local vendors and service providers and therefore, does not bring inventory maintenance costs with it. This leads to a win-win situation between the startup and local vendors where one manages the inventory and other delivers the service.
2. Faster delivery
The sourcing of local inventory lets startups be much faster in their delivery times than conventional e-commerce companies where warehouses and delivery addresses can be in different cities. Food delivery apps like Swiggy have been known to collect food from local restaurants and deliver most of their orders faster than 40 minutes. Check out exclusive Swiggy coupons available at GrabOn.
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3. Non-Disruptive growth
The non-disruptive nature of hyper-local startups is ideal for striking a balance between growth of new companies and protection of small businesses. Such startups act as an interface between customers and vendors to produce a seamless customer experience.
4. Job Creation
Hyperlocal delivery services are newly unearthed revenue models that didn’t previously exist and therefore are able to create completely new jobs. Find a Grofers promo code from GrabOn and check out their recently opened electronics category where they offer locally sourced electronic products.
5. Minimal funding requirements
Due to their collaborative and minimal nature, the initial capital requirements for a hyperlocal startup are significantly lower than that of a conventional e-commerce company.
6. Convenience to customers
The best part of the hyper-local strategy is the convenience it provides to the ultimate customers. In terms of customer experience, these startups have already gained significant advantage over other services.
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