The Make-industry has been going through a sort of renaissance in the past few years. New makeup brands are coming out of the woodwork every day. If you are a makeup aficionado, you might want to release your very own makeup line. It is a great way to share your love for makeup and is a very lucrative investment. But make no mistake, it is a competitive arena. Celebrities often use their fame to release a makeup line of their own, and it goes without saying that competition will be tight. So if you are thinking of releasing a makeup line of your own, you should have a plan. Here are 6 Great tips for releasing your very own makeup line.
1. Choose a niche market
Before you even think of releasing your makeup line, you should identify your niche market. Are you going to sell drugstore brands or high-end makeup? What type of make-up are you going to sell? Will it be based makeup, lipsticks? Eye-shadows? What demographic are you going to sell your makeup to? Students? Young adults? Professionals? It is important that you choose your niche market because you will be able to base your marketing and price range on them.
There is a myriad of makeup products that you can sell. But if you want to make your product and marketing as focused as possible, you will need to choose a niche market first.
2. Know your competition
Aside from choosing a niche market, it is also important that you know your competition. By knowing your competition, you will know which makeup brands are at the top of the pecking order, and you can plan a marketing campaign that will help you stay competitive. For example, you're selling drugstore brands. Your company is just starting out, so there is no way that you can market your brand the same way as top drugstore brands like Maybelline. NYX or Milani can. But by knowing your competition, you will be able to formulate a marketing campaign that will compensate for your lack of funds and influence.
3. Make sure your product is of the best quality possible
Your makeup line can have the best marketing money can buy, but if your product itself is subpar and unsafe to use, then your makeup line will not last long. This is why you should make sure your product is of the best quality possible.
When you have your makeup line manufactured, make sure that your manufacturers have the best equipment possible. This includes lipstick machines, tanks, moulds, etc. They must be up to code and follow safety procedures to the letter.
The same goes for the ingredients in your makeup line. Never use toxic or low-grade products. Always opt for safe and high-quality ingredients. Remember that your main concern should always be the quality of your products and the safety of your customers.
4. Reach out to influencers for help
Seeing as you don't really have the funds to hire a celebrity to advertise your product you should find ways to compensate. One of the best and cost-effective ways is to reach out to influencers for help. In this day and age, online influencers are becoming more and more relevant. Some companies have even hired famous influencers to review their products.
In the case of beauty products, there are many beauty vloggers out there. They mostly have a large following, that not only respects their skills in makeup but will also purchase the products that they recommend. So make it a priority to reach out to online influencers.
When you send them a request to review your products, you should be as polite and honest as possible. Tell them about your company, and what it stands for. Put your best foot forward, and make sure that the products you send them are the very best. Make sure that the packaging is attractive and all of the products are in the best condition possible. Depending on the fame of the beauty vlogger you approach, there will be times where they will refuse to review your product. If they do, don't take it personally. There are a lot of beauty vloggers out there who are more than willing to help you. You just need to look a little harder.
5. Focus on branding
If you want to make your makeup line stand out, you should really focus on your branding. Your branding shows what your company is all about. It shows potential customers the type of company you have. This is usually reflected in how you market your product and also your company name. Your company should also use a distinct color combination for all of your packaging and overall marketing.
When choosing a company name, don't just pick one out of the blue. Take the time to brainstorm your ideas. Run it by your advertising team and make sure that it espouses everything your makeup line is all about. When you choose names for your products, it should also follow the same theme. For example, your company is following a French Bohemian vibe. So make sure that all your products follow the same theme. The same goes for the packaging and the company colors.
6. Stay persistent
The makeup business is a very competitive arena. There are already established companies in the makeup business. But it is hardly a monopoly, which gives you a fighting chance. What's important is that you stay persistent, make the right deals and connections, and most importantly, produce high-quality makeup.
Conclusion
It goes without saying that the makeup business can be tricky to navigate. You need to know a lot about makeup, your product, and be a masterful marketer. But as difficult as it may be, having your own makeup line is a great accomplishment and is well worth all the work you put into it.
