“You’ve heard all the great stuff about content marketing, how brands like Coca-Cola and Warby Parker use content to drive engagement through the roof, and you want a piece of the action.
There’s just one problem: you’re a small business owner. You don’t have the time, money, or energy to pump out content like the big shots do. You may understand the value of engaging content, but producing enough to actually maintain your audience’s attention is a whole other ballgame, amiright?
You’re not alone, small business owner. According to the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America, “producing enough content” is the biggest challenge for B2B marketers.
Bummer. Just because you don’t have the marketing budget of Nike or an army of copywriters at your disposal, however, doesn’t mean you can’t produce enough content for your small business. While you’re competitors scramble to blast out content at the expense of important business matters, you can produce enough content for your audience without having to sleep under your desk at night and/or write blog posts in the shower.
Here’s 5 tips to help you produce enough content for your small business and achieve your content marketing objectives:” More>>>
