As a business advisor and technologist, I often think about the large array of opportunities for entrepreneurs as technology seems to be evolving faster and faster. Yet I still too often hear the question, “Can you give me a really sure-fire idea for starting my own business?” My standard answer is that ideas are a dime a dozen, and success is all about smart execution, not ideas.
Yet from time to time, I try to step back and look for some of the most promising and exciting technologies that I see coming down the pike. In that context, I recommend the classic book, “Driver in the Driverless Car,” by Vivek Wadhwa with Alex Salkever, which categorizes many of the leading ones that everyone, both entrepreneurs and consumers, should be thinking about:
- Self-driving cars, trucks, drones, and planes. The opportunities to capitalize on these vehicles are huge, ranging from control software, hardware design, support facilities, to entirely new applications. The challenge, according to a survey from a few years ago, is that just one in five people today would entrust their life to a driverless vehicle. Execution won’t be easy.
- Artificial intelligence (machine learning). According to experts, computers with more power than the human brain are a mere seven to fourteen years away. Artificial intelligence is still young, but already embedded in our everyday lives, through decision support, navigation routing, and much more. Future opportunities for entrepreneurs are endless.
- Personalized genomics and healthcare. Advances in the understanding of the genome of an individual is leading to personalized medicine, also termed precision medicine. The next step is manipulation of these genomes to fix and even prevent many disorders, totally change the efficacy of healthcare, and extend and improve your life.
- The Internet of Things (IoT). The IoT is a fancy name for the increasing array of sensors embedded in our commonly used appliances and electronic devices, vehicles, homes, offices, and public places. These sensors talk to each other, and to us, via Wi-Fi, Bluetooth, or our smartphones, to help us manage our environment and live a richer life.
- Merging of man and machine (robotics and biology). Amazing progress is being made in underlying hardware and software, and costs have plummeted. Siri and her compatriots will soon be able to converse with you in more physical and emotional ways. The mental distinction between humans and machines will become almost imperceptible.
There are many more, but these are ones high on my priority list for entrepreneurs looking for a place to start. Yet with these, as with any other opportunity, there are many risks and implications, pointed out by Wadhwa in his book, for every entrepreneur to consider with each idea. He and I suggest that you always ask yourself the following three questions before starting:
- Does your idea have the potential to benefit everyone equally? Many technology advances have negative implications for certain industries and segments of society. Your market may be limited to the top one percent of income owners, or may imply values that are unacceptable to the mass market. Consider the societal big picture before jumping in.
- Does it promote autonomy or dependence? Customers don’t want new technologies to be like recreational drugs that they become dependent on. We all want greater autonomy – the freedom to live our lives the way we wish to and to fulfill our potentials. Entrepreneurs need to focus on ideas that lead to customer autonomy, not dependence.
- What are the higher-level risks and rewards? Beyond the normal risks of starting a new business, many new technologies have the potential for moral and environmental risks. What if you mess up and create monsters or destroy the environment? Look at the potential side effects and long-term consequences of an idea, before making a legacy commitment to that business.
